All Things Digital

Normally when I go to events or blogger meetups I always tell myself that I'm going to come home and write a post right away so that I don't forget anything that happened. What usually ends up happening is that I get home, bum around on Facebook for a while and tell myself I'll do it 'tomorrow after work' (just like with the Heston Blumenthal sherry tasting I went to last night).

Panasonic asked us to work with them on creating the company's first "just for bloggers" event. The goal was to generate an online buzz around the company's new range of cameras and camcorders.

Our access to the 'virtual universe' is ever-increasing and soon the continuum will be extended beyond its current boundaries, on a multidimensional basis. The Virtuality Continuum concept was devised to clarify the various combinations of mixed environments, representing the different states of Mixed Reality as seen in the image below. (image from http://en.wikipedia.org/wiki/Virtuality_Continuum)

Smashing Magazine\nSmashing Magazine Smashing Network Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates\nBy Paras ChopraNovember 24th, 2010\nDesign24 CommentsPublishing Policy.Advertisement\nThe attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor's attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds1). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight "no." With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.\n\n

Congratulations: you have 50,000 Twitter followers! Respect: you have a million 'likes' on Facebook! Kudos: 5,000 professionals on LinkedIn have joined your group! But scratch beneath the surface and ask yourself three big questions: 1. What does this really mean? 2. What is this worth? 3. Who owns the data? I'm not a social media cynic by any stretch of the imagination. I know what it has done for our business, but that's not to say there aren't threats and challenges on the road ahead.

In a miniature information architecture, coverage of a single topic is chunked into units that are connected through simple navigation.

Ad agencies are always telling clients they need to be customer centric. The paradox is that agencies, for the most part, are still structured and positioned by line of channels/capabilities. We have digital, traditional "creative", experiential "event", social media, PR, mobile agencies and more.

"The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren't actually making a purchase with their mobiles, they are often using them to research products and prices while shopping."

Facts and stats about social media in video format

If you were confused before about the differences between liking a website or story and sharing one, Facebook has confused the issue even more to make it simpler for us all. "Like" it, "share" it - either way you're posting the details on your wall and onto your friends news feeds. If anything, "like" is more prominent than "share" now.

That's advertainment! Brands create buzz with Web videos, games, gimmicks.

Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.

In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of responses from 800,000 users to more than 125 Facebook ad campaigns by 70 different brand advertisers.

Elevation Partners and Facebook investor Roger McNamee, who is also a rock musician, gave an amazing talk recently where he goes over some of the biggest trends affecting the technology industry.

Many people predict that mobile devices will be the only important user interface platform in the so-called "post-PC" future. Some even recommend designing websites for mobile first, and then modifying the design for the desktop PC as an afterthought. I disagree.

The number of Android devices may be growing like a weed, but when it comes to the ecoystem, not all is well.

With its new Facebook campaign, property website Rightmove is aiming to get people involved in suggesting new features for its website.

Forbes.com has named its list of the richest (and most engaging) social media campaigns.

User testing on 3 continents confirmed that the main usability guidelines hold worldwide, but many other considerations exist to better support international users

Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here's how to change that.