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Nathalie Allard

Digital fragmentation: sub-specialist silos and the 'special ones' - 0 views

econsultancy.com/...sts-silos-and-the-special-ones

display Search marketing strategy SEO social

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.
Nathalie Allard

Struq - Showing People The Ads They Want To See - 0 views

www.struq.com

ads behavioral advertising web2.0 struq people showing

shared by Nathalie Allard on 08 Sep 11 - Cached
  • Nathalie Allard on 08 Sep 11
     
    The industry's most advanced technology and optimization platform for advertisers looking to acquire highly profitable users through display advertising.
Nathalie Allard

The Academy - 0 views

blog.estateagencyacademy.co.uk/...-likes-for-every-property.html

Facebook Like button Social media

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Did you know that you can now use Facebook to 'Like' a property that you find on Rightmove? Press the Like button on any property details page and your endorsement of that property will be visible to all of your Facebook friends. Why would someone want to do that you may ask? It may be fine for hundreds of people to Like a handbag, but not a house! If they like it that much, why aren't they buying or renting the place?
  • The automated Like text that is posted when you Like a property includes the name of the selling agent. If you assume (rather safely) that many people's Facebook friends live in the same area as them, a Like for a property on Facebook can create a small bit of brand exposure to other potential customers in your area. Apply the same logic to this as you would to someone seeing lots of your boards close to where they live and you can see the value.
  • It's also potentially very useful from a PR perspective. In the same way as getting those palatial places into Country Life and The Sunday Times has helped agents to gain exposure, Facebook can help to do the same. Case in point is this 22 bedroom property through Hamptons, which has attracted 651 Likes to date:
  • ...2 more annotations...
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a d in Country Life is upwards of £400, you can start to understand the potential value here too.
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a
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