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"The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren't actually making a purchase with their mobiles, they are often using them to research products and prices while shopping."

Many people predict that mobile devices will be the only important user interface platform in the so-called "post-PC" future. Some even recommend designing websites for mobile first, and then modifying the design for the desktop PC as an afterthought. I disagree.