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Panasonic asked us to work with them on creating the company's first "just for bloggers" event. The goal was to generate an online buzz around the company's new range of cameras and camcorders.

Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching.

Normally when I go to events or blogger meetups I always tell myself that I'm going to come home and write a post right away so that I don't forget anything that happened. What usually ends up happening is that I get home, bum around on Facebook for a while and tell myself I'll do it 'tomorrow after work' (just like with the Heston Blumenthal sherry tasting I went to last night).