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Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.

Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.

Elevation Partners and Facebook investor Roger McNamee, who is also a rock musician, gave an amazing talk recently where he goes over some of the biggest trends affecting the technology industry.

Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here's how to change that.