All Things Digital

Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.

There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.

Nice way of marketing McDonalds' products using Digital screen, iphones and location-based apps.

Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.

As Foursquare's 10 million members check into locations in cities around the world, much of that location data can be accessed in unique and fascinating ways, thanks to the service's ever-improving API.

We've pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.