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Working Together - Public Services On Your Side

Using Video to Spread Your Nonprofit Group's Message and Mission

We're a herdlike species, more likely to be obese if our peers are.

Cialdini says brain imaging shows that when we think we're out of step with our peers, the part of our brain that registers pain shifts into overdrive. "It's an incredibly powerful spur to action,

Obama's push to weatherize millions of homes — another stimulus bonanza — will require new norms. In Oregon, a countywide program to upgrade windows and insulation at almost no cost to homeowners got a tepid response. But after an intense mobilization campaign — through citizen councils, churches and Girl Scouts who went door-to-door asking residents why they hadn't weatherized yet — 85% of the county enrolled. "What worked was creating a sense that we're all in this together and you're a social deviant if you don't join us,"

Stories, Storytelling, Story-Selling in Business

"Good stories fascinate us all. They always have. They always will. At this moment in our nation’s history, we are seeing two epic stories evolving—in terms of our new President, and in the state of our economy. The story of Obama many believe is epic, and certainly the story of our nation’s recession and economic downfall is also a burgeoning epic tale. Stories move societies forward. They inspire, engage and initiate change through their telling and re-telling. Basically, there are two types of stories: Truth Stories and True Stories."

"Businesses built to operate in the Networked World are as different from the Industrial Age models as a computer is from a multi-plane camera. Networked organizations are more biological than industrial. They resemble their employees more than their employees resemble them. They are highly adaptive, mobile, open, sensitive to their environment, and ultra-responsive. They continuously evolve, nurtured by a steady stream of intelligent input from inside and outside the organization. In a networked organization, where good ideas originate is not half as important as how–-and how frequently—those good ideas become reality. Good managers don’t try to control their brand’s narrative but, rather, to foster an environment in which it can be liberated, expanded and unleashed across networks. The emphasis is not on following a script, but on improvisation."