In 1981, Garrison Keillor, the popular host of Minnesota Public Radio’s satirical “A Prairie Home Companion,” offered listeners a free poster of his mythical sponsor’s “Powdermilk Biscuits.” To everyone’s surprise, more than 50,000 requests poured in; the station faced a $60,000 printing bill. To avert “financial disaster,” as MPR president William Kling later recalled, the station used the back of the poster to advertise products for sale, such as a Powdermilk Biscuits T-shirt. The idea worked. “I think we netted off that poster, which was really our first catalog, $15,000 or $20,000,” Kling said. “It instantly became clear that there were things like that you could do.”1
william doust on 19 Mar 09hey one of my contacts on twitter has this fab diabetes ning page... [17:34:40] william doust says: http://tudiabetes.com/events/chat-with-pwds-from-diabetes [17:34:52] william doust says: he sent me the link via twitter... [17:35:28] william doust says: he wrote a book about ning - ning for dummies... [17:35:33] william doust says: here's his twitter.. [17:35:34] william doust says: http://twitter.com/askmanny [17:35:41] william doust says: he's fab!
