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william doust

Finding Connections: How Do the Parts of the Brain Interact?: Scientific American - 0 views

www.sciam.com/article.cfm

neuroimaging neurology neuroscience neurons brain brain-imaging structure technology medicine

shared by william doust on 06 Apr 09 - No Cached
  • william doust on 06 Apr 09
     
    As our understanding of the brain has improved, however, it has become clear that a more accurate model depends on how these modules are wired together in circuits. A technique called diffusion tensor imaging (DTI) gives us a tool to probe the nature of those connections. A recent study suggests, for instance, that the more a person seeks out new experiences and relies on social approval, the stronger his or her wiring is among brain areas involved in reward, emotion and decision making.
william doust

Buried Prejudice: The Bigot in Your Brain: Scientific American - 0 views

www.scientificamerican.com/article.cfm

shared by william doust on 31 May 09 - No Cached
    • william doust
      william doust on 31 May 09
       
      There are plenty of other settings, institutins and situations where people can very quickly adapt behaviourally and to play out according to pre-defined roles, rules, conditions and expectations. And even though a negative impact is not the intent, the repercussions are felt and manifested ;-(
    • william doust
      william doust on 31 May 09
       
      Is your behaviour shaped by stereotypes? contructed by you or others?
  • Buried Prejudice: The Bigot in Your Brain
william doust

YouTube - Embrace Life - always wear your seat belt - 0 views

www.youtube.com/watch

power of video communications

shared by william doust on 12 May 10 - Cached
  • william doust on 12 May 10
     
    How much are we under-using the power of video with emotion to convey a life changing gut wrenching message? - a message that goes straight to the primitive emotional brain? - Watch this powerful example. Why do we still have websites with the same functionality of the late 80s when there is sooo much more? Courtesy of CLP ;-)
william doust

Brands set sights on big screen ambitions - 0 views

www.mad.co.uk/...s-on-big-screen-ambitions.html

marketingweek documentaries film drama brand branding for:bunnymartin for:elizborg for:christinewp for:rachyjohnstone

shared by william doust on 10 Sep 09 - Cached
  • william doust on 10 Sep 09
     
    This is the article from marketing week which i photocopied for Eliz & Bunny. Check it out. Read it between the lines and see how documentaries could help your charities ;-) eliz and I were having brain storm regarding documenting angels, and this showed up ;-)
william doust

Brain Power - Brain Researchers Open Door to Editing Memory - Series - NYTimes.com - 0 views

www.nytimes.com/...06brain.html

neuroscience for:elizborg

shared by william doust on 06 Apr 09 - Cached
  • william doust on 06 Apr 09
     
    memory erasure drug
william doust

How Obama Is Using the Science of Change - TIME - 0 views

www.time.com/...0,9171,1889153-5,00.html

shared by william doust on 06 Apr 09 - Cached
  • We're a herdlike species, more likely to be obese if our peers are.
  • Cialdini says brain imaging shows that when we think we're out of step with our peers, the part of our brain that registers pain shifts into overdrive. "It's an incredibly powerful spur to action,
  • Obama's push to weatherize millions of homes — another stimulus bonanza — will require new norms. In Oregon, a countywide program to upgrade windows and insulation at almost no cost to homeowners got a tepid response. But after an intense mobilization campaign — through citizen councils, churches and Girl Scouts who went door-to-door asking residents why they hadn't weatherized yet — 85% of the county enrolled. "What worked was creating a sense that we're all in this together and you're a social deviant if you don't join us,"
  • ...1 more annotation...
  • ocial norms help explain the attraction of opt-out 401(k)s as well: it's not just that we're too lazy to check a box but also that we assume the default is the accepted thing to do. Obama's push to weatherize millions of homes — another stimulus bonanza — will require new norms. In Oregon, a countywide program to upgrade windows and insulation at almost no cost to homeowners got a tepid response. But after an intense mobilization campaign — through citizen councils, churches and Girl Scouts who went door-to-door asking residents why they hadn't weatherized yet — 85% of the county enrolled. "What worked was creating a sense that we're all in this together and you're a social deviant if you don't join us,"
    • william doust
      william doust on 06 Apr 09
       
      fab! this guy's book influence is fab!
Elizabeth Borg

Daniel Goleman - Social intelligence - 0 views

www.danielgoleman.info/...index.html

shared by Elizabeth Borg on 25 Mar 09 - Cached
  • Even our most routine encounters act as regulators in the brain, priming emotions in us, some desirable, others not. The more strongly connected we are with someone emotionally, the greater the mutual force. The most potent exchanges occur with those people with whom we spend the greatest amount of time day in and day out, year after year—particularly those we care about the most.» Read more
    • william doust
      william doust on 25 Mar 09
       
      stcky...
    • william doust
      william doust on 25 Mar 09
       
      floating,...
  • Elizabeth Borg on 25 Mar 09
     
    I have to get this book!
  • Elizabeth Borg on 29 Mar 09
     
    Bought it!
william doust

Purpose, Cause and the New Brand Attributes - 0 views

www.edelman.com/...E8.asp

branding marketing values neuroeconomics behavioural economics brand brand building brand experience

shared by william doust on 21 Jan 10 - Cached
    • william doust
      william doust on 21 Jan 10
       
      values behind branding ;-)
    • william doust
      william doust on 21 Jan 10
       
      appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
  • Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.
william doust

Emotion Circuits in the Brain - Annual Review of Neuroscience, 23(1):155 - Abstract - 0 views

arjournals.annualreviews.org/...annurev.neuro.23.1.155

shared by william doust on 16 Jul 09 - Cached
    • william doust
      william doust on 16 Jul 09
       
      follow me on twitter too: @williamdoust
william doust

Brain mechanisms of emotion and emotional learning. [Curr Opin Neurobiol. 1992] - PubMe... - 0 views

www.ncbi.nlm.nih.gov/...1638153

shared by william doust on 16 Jul 09 - No Cached
    • william doust
      william doust on 16 Jul 09
       
      more and other research like this on my diigo group ;-) You can also follow me on twitter: @williamdoust
anonymous

Why Music Moves Us: Scientific American - 0 views

www.scientificamerican.com/article.cfm

Will

shared by anonymous on 16 Jul 09 - Cached
william doust liked it
  • william doust on 16 Jul 09
     
    more evidence for benefits of music & dancing ;-)
  • william doust on 20 Jul 09
     
    thanks ;-) there's a book called - "this is your brain"...and the rest is linked to music ;-)
william doust

Research Links Poor Children's Stress and Brain Impairment - 0 views

www.washingtonpost.com/...AR2009040501719_pf.html

science posts neurology

shared by william doust on 06 Apr 09 - Cached
  • anonymous on 07 Apr 09
     
    THIS IS REALLY!REALLY!INTERESTING
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