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william doust

Happiness spreads like the plague - health - 05 December 2008 - New Scientist - 0 views

  • Happiness spreads like the plague
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    Check this fab article in new scientist with regards to happiness. I read this on the mag - but forgot to mention it. This links fabulously with Bunny, Christine, and Elizabeth's highly contageous emotional intelligence and approach in delivering services
william doust

The Chronicle of Philanthropy: Live Discussions - 0 views

  • Using Video to Spread Your Nonprofit Group's Message and Mission
    • william doust
       
      Bunny, Chris, and Eliz, this one is thought provoking and for collaboration.
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    Hi you three, this is a little article with related info about the power of video for tsory telling, spreading, message and vision! - you lovely 3 chums can work together and make miracles - enjoy ;o)
william doust

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

    • william doust
       
      Eliz - this is good to keep in mind when diffusing & growing CLP
    • william doust
       
      YOu don't have to read it, you can download the audio or listen to it on page.
  • 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
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    Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
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  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
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    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

Socialmedian Makes It Easy For You To Spread Social News On Facebook - 0 views

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    integration between socialmedian and facebook
william doust

3 Minute Wonder - Channel 4 - 0 views

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    Channel 4's three minute wonders are televised compelling films that are bite-sized. Just three minute for the whole lot! Why not prepare the groundwork? and see what audience responds to b4 approaching channel 4? you could get your stories televised - work with Bunny ;o) spread your message for free on three ;o) and use feedback to position your stories for the 4 mintue wonder ;o) here's the link to bbc3 film uploading: http://www.bbc.co.uk/bbcthree/beontv/
william doust

BBC - BBC Three - Be On TV - 0 views

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    short video upload to bbc3. fab opportunity to tell stories. If you polish these like mini 3minute movies, then you can build an audience. Perhaps giving you evidence and confidence to get in touch ith Channel 4's three minute wonders: http://www.channel4.com/programmes/3-minute-wonder Spread your message for free on three ;o)
william doust

South West Forum News - 0 views

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    "€1 billion available for actions under Grudtvig programme. Call for proposals 13/11/2009 First deadline: January 16th 2010 Part of the EU's Lifelong Learning Programme, Grundtvig aims to increase participation in adult education, improve co-operation between adult education organisations, and ensure that the socially excluded have access to education - especially those who left education without basic qualifications. Grundtvig supports the following actions: * Visits, placements, adult education exchanges and preparation visits needed to plan exchanges * Learning Partnerships * Multilateral projects for improving adult education systems through development and transfer of innovation and good practice * Networks of experts and organisations developing adult education spreading good practice and supporting partnerships Multilateral projects, Networks, and Accompanying measures are financed directly by the Commission. The first deadline for proposals for Grundtvig actions is January 16th 2010. See the full call for proposals. All other actions are financed (in the UK) via Ecotec. See the Ecotec guidance on how to apply for Grundtvig funding. "
william doust

Webinar > Creating Triggers that Get Millions of People to Spread Your Ideas and Tell Y... - 0 views

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    It's free click on right hand side column where it sawys "View teh webinar" - click here.
william doust

Badges | GlobalGiving - 0 views

  • GlobalGiving Badges Put a GlobalGiving Badge on your profile, blog, or website to encourage your friends, family, and visitors to become givers.
    • william doust
       
      Spread awareness through badges - example of good practice.
    • william doust
       
      did a boo boo. don't click on link to twitter above, the proper one for tweet festival festival is: http://twestival.com/
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    Check out these lovely badges for people to put on their webstie to provide further support! - a bit like the good side of bill-boards on the internet
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
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  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
    • william doust
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
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    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
william doust

Inspiring Communities - Communities and neighbourhoods - Communities and Local Government - 0 views

    • william doust
       
      Bunny, Chris, and Eliz - when this spreads beyond initial 15 neighbourhoods, perhaps you could tap into this.
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