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william doust

How to make a video go viral « Technobabble 2.0 - 0 views

technobabble2dot0.wordpress.com/...how-to-make-a-video-go-viral

viral video viral video

shared by william doust on 08 Mar 09 - Cached
  • How to make a video go viral
  • william doust on 08 Mar 09
     
    can we better this with viral videos? or as some say, it is like getting the lottery numbers!
william doust

Webinar > Creating Triggers that Get Millions of People to Spread Your Ideas and Tell Y... - 0 views

www.listrak.com/...Creating-Triggers

viral triggers marketing viral marketing webinnar

shared by william doust on 25 Oct 10 - No Cached
  • william doust on 25 Oct 10
     
    It's free click on right hand side column where it sawys "View teh webinar" - click here.
william doust

What's the Buzz About Buzz Marketing? - Knowledge@Wharton - 0 views

knowledge.wharton.upenn.edu/article.cfm

buzz marketing guerilla marketing viral marketing

shared by william doust on 07 Mar 09 - Cached
    • william doust
      william doust on 07 Mar 09
       
      primer on buzz marketing/guerilla marketing
    • william doust
      william doust on 07 Mar 09
       
      share with those who didn't read any viral marketing, buzzz marketing or guerilla marketing
  •   blockquote{float:right; background-color:#F3E8CC;border:solid 1px; width:250px;padding-left:5px; padding-bottom:8px; } #content p{margin-right:10px; margin-left:15px;}   Knowledge@Wharton Marketing Research Article View Article on Knowledge@Wharton Mobile What's the Buzz About Buzz Marketing?
  • anonymous on 07 Mar 09
     
    Eliz - not only are we guerilla marketers we specialise in buzz marketing!!!
william doust

Conversation Agent: Forget Influentials: in Viral Marketing, Context Matters - 0 views

www.conversationagent.com/...forget-influent.html

for:elizborg gueriall marketing influence influential network wom buzz womm

shared by william doust on 08 Mar 09 - Cached
    • william doust
      william doust on 08 Mar 09
       
      Eliz - some reading to complement your guerilla marketing - enjoy and share.
  • Forget Influentials: in Viral Marketing, Context Matters
  • william doust on 08 Mar 09
     
    side companion reading to go with your "guerilla marketing"
william doust

Anomaly unveils its first global Diesel campaign - advertising news - Campaign - 0 views

www.campaignlive.co.uk/...s-first-global-Diesel-campaign

diesel silly stupid competition now for:elizborg for:christinewp for:bunnymartin

shared by william doust on 20 Jan 10 - Cached
  • william doust on 20 Jan 10
     
    "The campaign, entitled "be stupid", was devised in collaboration with Diesel's creative team, and encompasses press, outdoor, digital and viral activity. The online film aims to recruit people with a creative cause who will then be selected to appear in an online music video, due to be shot in February."
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
      william doust on 07 Mar 09
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
      william doust on 07 Mar 09
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
  • william doust on 07 Mar 09
     
    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

WOMMA - arranging meetup - 0 views

www.womma.org

word-of-mouth womma viral advertising organization association pr

shared by william doust on 17 Feb 09 - Cached
  • william doust on 17 Feb 09
     
    this is the word of mouth marketing assocation. There's some interesting info and freebies. US based, but still relevant
william doust

MySpace Charity Badges - CareBadges - 0 views

mashable.com/...pace-charity-badges-carebadges

charity badge charity badges care badge internet markeing internet campaing fund rasing emarkeing e-strategy estrategy awareness

shared by william doust on 23 Feb 09 - Cached
  • RockYou widget is the most viewed by far, scoring 2,257,505 impressions. However, it has only raised $69 during that time, suggesting that the conversion rate might be low. That said, we’re all for promoting good causes on Mashable, and the combination of viral widgets and a positive message should be pretty powerful.
    • william doust
      william doust on 23 Feb 09
       
      Don't think that the dough will rise high with widgets asking for donations! - as this mashable article shows. 2.2million views but only $69.00 raised. So it works for awareness! - but does the relationship have to be built further before getting the money? - What about farming opinions? - feedback?
william doust

LINDSTROM: Mouse Thumbnails for Headlines - 0 views

adage.com/...lineup.php

branding videoreport brand building video video resource viral marketing brand

shared by william doust on 18 Dec 09 - Cached
  • william doust on 18 Dec 09
     
    Some really fab & thought provoking videos on brand building. Check them out please.
william doust

Word of Mouth + Strategy = engrave it in your delivery strategy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...e-it-in-your-delivery-strategy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Word of Mouth + Strategy = engrave it in your delivery strategy
  • william doust on 11 Jun 09
     
    just the headline here is good, but read between the lines of how we've been discussing embedding "video" into planning learning sessions - and how you do fab themes that get people buzzing! how else could we build word of mouth?
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