"The campaign, entitled "be stupid", was devised in collaboration with Diesel's creative team, and encompasses press, outdoor, digital and viral activity.
The online film aims to recruit people with a creative cause who will then be selected to appear in an online music video, due to be shot in February."
just the headline here is good, but read between the lines of how we've been discussing embedding "video" into planning learning sessions - and how you do fab themes that get people buzzing! how else could we build word of mouth?