Jalkala: The Practices and Functions of Customer... - Google Scholar - 0 views
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william doust on 01 Feb 10This research maps out the typology/landscape of different types of testimonials & were they are used.
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william doust on 01 Feb 10lots of sifting for gold between the lines. Very academic! - be warned.
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william doust on 01 Feb 10The title?
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william doust on 01 Feb 10The Practices and Functions of Customer Reference Marketing − Leveraging Customer References as Marketing Assets
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william doust on 01 Feb 10very good for persuasion - modifying behaviour towards a desired outcome. would work well with Nudge (the book)
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The Practices and Functions of Customer Reference Marketing− Leveraging …