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william doust

Jalkala: The Practices and Functions of Customer... - Google Scholar - 0 views

scholar.google.co.uk/scholar

persuasion testimonial tesimonials customer testimonials service user testimonials for:christinewp for:bunnymartin for:rachyjohnstone for:elizborg

shared by william doust on 01 Feb 10 - Cached
    • william doust
      william doust on 01 Feb 10
       
      This research maps out the typology/landscape of different types of testimonials & were they are used.
    • william doust
      william doust on 01 Feb 10
       
      lots of sifting for gold between the lines. Very academic! - be warned.
    • william doust
      william doust on 01 Feb 10
       
      The title?
    • william doust
      william doust on 01 Feb 10
       
      The Practices and Functions of Customer Reference Marketing − Leveraging Customer References as Marketing Assets
    • william doust
      william doust on 01 Feb 10
       
      very good for persuasion - modifying behaviour towards a desired outcome. would work well with Nudge (the book)
  • The Practices and Functions of Customer Reference Marketing− Leveraging …
  • william doust on 01 Feb 10
     
    This research paper looks at the different types of testimonials that customers or service users can provide your organisation: to persuade and shape behaviour. You can also extend this to your other stakeholders. Very academic so you have to sift through it with patience and get the nuggets out.
william doust

How to Film Customer Insights: Camera Operator | Laboratory Frontier - 0 views

labs.artefactgroup.com/...tomer-insights-camera-operator

video customer experience customer video testimonials customer experience on video

shared by william doust on 31 Mar 10 - Cached
  • william doust on 31 Mar 10
     
    customer insights / user insights: filming tips, how to and links ;-) enjoy - also good for testimonials - so you can do funky vids ;-)
Elizabeth Borg

How to get customer testimonials - 0 views

businesslink-news.org/...customertestimonials.aspx

for:christine.wp for:williamdoust customer testimonials

shared by Elizabeth Borg on 01 Jun 10 - Cached
  • Elizabeth Borg on 01 Jun 10
     
    some useful tips on customer testimonials
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...-example-and-employee-advocacy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
      william doust on 11 Jun 09
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
  • ...6 more annotations...
  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
    • william doust
      william doust on 11 Jun 09
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
  • william doust on 11 Jun 09
     
    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
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