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william doust

Measuring the irrational « Happily Misunderstood - 0 views

    • william doust
       
      Branding - emotion, irrationality and influence!
    • william doust
       
      Predictably irrational, nudge and freakonomics are fab reads.
william doust

Irrational decision making and its effect on value over price | Customer Enga... - 0 views

  •  
    Another fab psychological article. This is from one of them fab books I got ;-)
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