Group items tagged

CIPR Social Media Guidelines (updated January 2009)

Institutions vs. collaboration

Digital Partnerships Could Revive, Energize Local Media

Local news, interests and connections between consumers and advertisers are at the heart of both the failing traditional media saddled with legacy costs and the nimble Web-based contenders. The value of all things local has been woefully underestimated. It has been devalued in print and television, which can't quite make the leap to digital, and botched on the Internet--where it seems impossible to capitalize on the hyperpersonal in bloggers and tweeters run amok. What could be more relevant than what is going on in consumers' own backyard? Institutional media (newspapers and TV stations) has failed to connect with local as it is being redefined by consumers who are obsessing over the interactive ME-dia they care about most: their needs, family and friends. "The future of local is intensely personal. It is about what is within 1,000 feet of where you stand. Local is centered on the individual," says Outside.in CEO Mark Josephson

The shift of core ad dollars to digital could be even more pronounced if the major traditional media are not able to integrate new interactive products into their bundle. Holding on to advertiser and consumers isn't enough; everyone must be interactively engaged. 

Social Change and the Connected Age

Connectedness does not come from technology but is facilitated and strengthened by it. The greatest challenge for nonprofit organizations and their leaders in the connected age is recognizing that using social-media tools is easy compared with adopting a new mindset for social change. Today, nonprofit groups are part of a larger network or ecosystem of people, organizations, resources, and information. Relying on old-fashioned, top-down management approaches for setting activist agendas and designing fund-raising and volunteering efforts will lead inevitably to disappointing results. Power is shifting from institutions to individuals throughout society. We have seen what happens when people can barter and sell goods without a middleperson on eBay, and when we can watch what we want, when we want, through YouTube. The same sorts of shifts are happening quietly in the nonprofit world. Anyone can create and post a video of what they think their Congressional representatives do all day as part of the "Congress in :30 Secs" campaign organized by the Sunlight Foundation. Volunteers can document the connections between campaign contributions and legislation as part of the Genocide Intervention Network. Donors can pick a school and a specific project to support as part of the DonorsChoose Web site. Successful connected-age organizations are those that facilitate broadly representative networks of social activists — not necessarily organizations with the biggest membership lists or the most money in their coffers. These days, young people, in particular, are not likely to join behemoth membership organizations. Instead, they go online to express their views and instantly connect with individuals and communities interested in their issues and concerns. They also self-organize for social action as so many did in joining the immigration marches last spring.

NATIONAL INSTITUTE FOR HEALTH AND CLINICAL EXCELLENCE List of Registered Stakeholders as at 11.02.08 “An assessment of community engagement and community development approaches including the collaborative methodology and community champions

San Diego Hospice and The Institute for Palliative Medicine is a non-profit leader in the relief of pain and suffering

The Implicit PrejudiceMahzarin Banaji can show how we connect "good" and "bad" with biased attitudes we hold, even if we say we don't. Especially when we say we don't

In one video clip, a team passed around a basketball. Of the 45 executives watching, just one noticed the woman who walked slowly right through the game, carrying an open white umbrella. After a few more examples, Banaji had convinced the audience that these kinds of mistakes in perception, or "mind bugs," operate all the time, especially in our unconscious responses to other people.

Classroom of the Future

Learning Spaces.

Focuses on less often discussed facets of learning space design: how learner expectations influence such spaces