"Good stories fascinate us all. They always have. They always will.
At this moment in our nation’s history, we are seeing two epic stories evolving—in terms of our new President, and in the state of our economy.
The story of Obama many believe is epic, and certainly the story of our nation’s recession and economic downfall is also a burgeoning epic tale.
Stories move societies forward. They inspire, engage and
initiate change through their telling and re-telling. Basically, there are two types of stories: Truth Stories
and True Stories."
william doust on 18 Feb 10"Pop quiz: The following messages have what in common? * Frances Osborne's The Bolter is an Oprah Winfrey Book Club selection. Buy it now. * 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. * Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. The answer? They all use principles of behavioral economics to influence their audience's decisions. And you can too. Nonprofit marketers and fundraisers often base important strategic and tactical choices on thinking grounded in established theories and practices, including direct marketing and economics. But what about established psychological theories? Enter behavioral economics."
