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NATIONAL INSTITUTE FOR HEALTH AND CLINICAL EXCELLENCE List of Registered Stakeholders as at 11.02.08 “An assessment of community engagement and community development approaches including the collaborative methodology and community champions

Brand Building + Social Media = Zappos Example and Employee Advocacy

every year a culture book including testimonials of employees about how it is to work at Zappos.

Zappos tends more on spending money on employees than on media planning.

CSV works with companies to set up volunteering projects that give the benefit of voluntary action for employers, employees and the community as a whole.

Let them write columns

The digitally illiterate Yes, there are people who don’t have access to the Internet and there are people who don’t know how to use it or use it effectively.   But I’d argue that these people won’t be increasingly disenfranchised because much of the real digital engagement is an as well as and not instead of .  However, there will be a real and widening gap between those who weren’t already connected in and those who have new channels of access via the Internet. Of course, as public servants we must find ways to help people get engaged and use new and existing paths to empowerment.   We will never reach full success, and we must never stop trying.  But whatever we do, we must not ignore tools because some people don’t have them yet.  And we definitely must not ignore those citizens who are already gathered online and ready and willing to engage, critique, join-in and collaborate on the services and issues that matter to them.

The digitally empowered Last night,  James Cousins, a councillor, was Tweeting from a Wandsworth council meeting.  That’s where I live.   I thought it was kinda cool to get a glimpse, 140 characters at a time, of what was being discussed about my local area.  It’s certainly more than I’ve ever had before.  I’ve never attended a local council meeting even though it’s a public meeting.

Working Together - Public Services On Your Side

Stories, Storytelling, Story-Selling in Business

"Good stories fascinate us all. They always have. They always will. At this moment in our nation’s history, we are seeing two epic stories evolving—in terms of our new President, and in the state of our economy. The story of Obama many believe is epic, and certainly the story of our nation’s recession and economic downfall is also a burgeoning epic tale. Stories move societies forward. They inspire, engage and initiate change through their telling and re-telling. Basically, there are two types of stories: Truth Stories and True Stories."