Group items tagged

Brand Building + Social Media = Zappos Example and Employee Advocacy

every year a culture book including testimonials of employees about how it is to work at Zappos.

Zappos tends more on spending money on employees than on media planning.

Let them write columns

The digitally illiterate Yes, there are people who don’t have access to the Internet and there are people who don’t know how to use it or use it effectively.   But I’d argue that these people won’t be increasingly disenfranchised because much of the real digital engagement is an as well as and not instead of .  However, there will be a real and widening gap between those who weren’t already connected in and those who have new channels of access via the Internet. Of course, as public servants we must find ways to help people get engaged and use new and existing paths to empowerment.   We will never reach full success, and we must never stop trying.  But whatever we do, we must not ignore tools because some people don’t have them yet.  And we definitely must not ignore those citizens who are already gathered online and ready and willing to engage, critique, join-in and collaborate on the services and issues that matter to them.

The digitally empowered Last night,  James Cousins, a councillor, was Tweeting from a Wandsworth council meeting.  That’s where I live.   I thought it was kinda cool to get a glimpse, 140 characters at a time, of what was being discussed about my local area.  It’s certainly more than I’ve ever had before.  I’ve never attended a local council meeting even though it’s a public meeting.

A global philanthropic initiative to empower youth in underserved communities

breakthrough learning experiences using video, multimedia, digital art, web, animation, and audio tools that enable youth to explore and comment on their world.

The winning project -- Noon Meal Improves Girls' Learning in Burkina Faso -- is a shining example of a project that marketed its work successfully to the GlobalGiving community. In December, the project attracted many donations from returned Peace Corps Volunteers. To date, the Noon Meals has generated $31,982 from 342 donors. With the eBay Bounty Prize, the project will receive an additional $5,000, putting the project less than $5,000 away from its goal.