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william doust

MediaPost Publications Digital Partnerships Could Revive, Energize Local Media 03/02/2009 - 0 views

www.mediapost.com/publications

for:bunnymartin for:elizborg media digital relevance

shared by william doust on 06 Mar 09 - Cached
  • Digital Partnerships Could Revive, Energize Local Media
    • william doust
      william doust on 06 Mar 09
       
      Eliz what we were discussing about grass roots documentaries! - the real Slum dog millionaire budgets of $0.00 but a Zillion tons of energy, good will and dedication
  • Local news, interests and connections between consumers and advertisers are at the heart of both the failing traditional media saddled with legacy costs and the nimble Web-based contenders. The value of all things local has been woefully underestimated. It has been devalued in print and television, which can't quite make the leap to digital, and botched on the Internet--where it seems impossible to capitalize on the hyperpersonal in bloggers and tweeters run amok. What could be more relevant than what is going on in consumers' own backyard? Institutional media (newspapers and TV stations) has failed to connect with local as it is being redefined by consumers who are obsessing over the interactive ME-dia they care about most: their needs, family and friends. "The future of local is intensely personal. It is about what is within 1,000 feet of where you stand. Local is centered on the individual," says Outside.in CEO Mark Josephson
  • The shift of core ad dollars to digital could be even more pronounced if the major traditional media are not able to integrate new interactive products into their bundle. Holding on to advertiser and consumers isn't enough; everyone must be interactively engaged. 
  • ...1 more annotation...
  • Relevance is the new key metric
  • william doust on 06 Mar 09
     
    Eliz what we were discussing about grass roots documentaries! - the real Slum dog millionaire budgets of $0.00 but a Zillion tons of energy, good will and dedication
william doust

Welcome to TweetUp - 0 views

www.tweetup.com

twitter twitter tool twitter promo

shared by william doust on 15 Jun 10 - Cached
  • william doust on 15 Jun 10
     
    "Tired of being drowned in the Twitter fire hose? Now you can easily reach users who are looking for tweets like yours. TweetUp combines sophisticated relevance algorithms with a bidding system to raise your profile to the top of search results and make it easy for you to acquire new followers. No longer worry about being pushed down by the noise and disappearing into the ether. Join our open beta and build your following! Become part of the world's best tweeters - Rise above the noise and start reaching people who want to hear what you have to say. "
william doust

The Anatomy of Linkbait - Website Magazine - Website Magazine - 0 views

www.websitemagazine.com/...the-anatomy-of-linkbait.aspx

content attraction funky content content hooks content hooks and visibility eMarketing eAwareness eInterest

shared by william doust on 09 Feb 10 - Cached
  • william doust on 09 Feb 10
     
    "Linkbait refers to any piece of content created to attract links by its sheer quality, usefulness or entertaining value. But perhaps on name alone or its relation to SEO, the practice often carries a negative connotation. While linkbait does bring tremendous SEO benefits from links and traffic, visitors also benefit from the quality content. As long as it's relevant to your audience and delivers on its promises, linkbait is really nothing more than carefully structured content that inspires action."
william doust

Seth's Blog: Slack - 0 views

sethgodin.typepad.com/...slack.html

shared by william doust on 09 Mar 09 - Cached
    • william doust
      william doust on 09 Mar 09
       
      please see second highlighted section more relevant to you both ;o) and it relates to what we have been discussing of reaching audiences.
william doust

WOMMA - arranging meetup - 0 views

www.womma.org

word-of-mouth womma viral advertising organization association pr

shared by william doust on 17 Feb 09 - Cached
  • william doust on 17 Feb 09
     
    this is the word of mouth marketing assocation. There's some interesting info and freebies. US based, but still relevant
Elizabeth Borg

Reading for pleasure - 4 March 2010 | GNM education centre | guardian.co.uk - 1 views

www.guardian.co.uk/...43

for:williamdoust for:christine.wp reading for pleasure Lauren Child Guardian conference

shared by Elizabeth Borg on 09 Mar 10 - Cached
  • Elizabeth Borg on 09 Mar 10
     
    Note to self - this is the link for the blog posting.
  • Elizabeth Borg on 09 Mar 10
     
    Btw - Christine/Will please take a peek at draft in blogger (Lauren Child - under blog). Just need more eyes on this to make sure that, in making the article relevant to our learners and values, that I haven't moved too far away from Lauren Child!
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