It's Complicated - beyond demographics - 0 views
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william doust on 21 Jan 10Does not psychographics cover some of this A-typical behaviour beyond the demographics usual suspects? -
william doust on 21 Jan 10wasn' this the case for Sony's 1st incarnation of the play staion, whose larges buyers were 30yr olds?
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influentials
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raditional way of dividing consumers by traditional demographics isn't enough anymore
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This article looks beyond your usual cookie cutter demographics, because we don't all behave in the cookie-cutter style we are expected to behave like. This is where "psychographics comes in" - but not covered, although hinted at between the lines.