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shared by william doust on 21 Jan 10 - Cached

- william doust on 21 Jan 10
  
  values behind branding ;-)
  
  <div class="cArrow"> </div><div class="cContentInner">values behind branding ;-)</div>
  
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- william doust on 21 Jan 10
  
  appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
  
  <div class="cArrow"> </div><div class="cContentInner">appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)</div>
  
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Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.
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shared by william doust on 02 Jul 09 - Cached

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