Purpose, Cause and the New Brand Attributes - 0 views
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william doust on 21 Jan 10values behind branding ;-)
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william doust on 21 Jan 10appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
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Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.