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william doust

FEED - 0 views

feed.razorfish.com

feed razorfish razor fish avenue pdf socialmedia newmedia internet internet marketing

shared by william doust on 20 Nov 09 - Cached
  • william doust on 20 Nov 09
     
    "FEED: The 2009 Razorfish Digital Brand Experience Report. As you may or may not know, FEED is Razorfish's annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. This year we changed tack and focused our efforts on understanding how digital is changing the way that consumers interact with brands. What did we find out? Experience matters. A lot. So much so that experiences are becoming the new advertising or marketing. And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products. Moreover, we also found that consumers are actively engaged with brands across the entire digital spectrum. Consumers may be in control but so are brands which are so deeply embedded in the culture that consumers can't imagine not making them a part of their world - on Facebook, Twitter or even their own blogs."
william doust

Purpose, Cause and the New Brand Attributes - 0 views

www.edelman.com/...E8.asp

branding marketing values neuroeconomics behavioural economics brand brand building brand experience

shared by william doust on 21 Jan 10 - Cached
    • william doust
      william doust on 21 Jan 10
       
      values behind branding ;-)
    • william doust
      william doust on 21 Jan 10
       
      appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
  • Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.
william doust

Project Runway Designer Gets A Tech Boost For Her Brand - 0 views

www.businessinsider.com/...jan-29-diana-eng-2010-1

shared by william doust on 15 Feb 10 - Cached
    • william doust
      william doust on 15 Feb 10
       
      productising what you do! at little or no cost! here's some ideas of keeping costs down. Fab little video
    • william doust
      william doust on 15 Feb 10
       
      You could also do print-on-demand with crowdsourcing, service user collaboration, etc.
    • william doust
      william doust on 15 Feb 10
       
      here's a link to bizplanning - which will get your ideas flowing - power of online! : http://bit.ly/BizPlanWasteT
    • william doust
      william doust on 15 Feb 10
       
      can link above to printing on demand and collectives! Gain skills, experience, self-esteem and try out things!
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