Made to Stick: Jared, The Power of Story : Marketing :: American Express OPEN Forum - 0 views
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william doust on 11 Feb 10Concreteness, unexpectedness & emotion delivered in a visually appealing manner that enables instant validation without the use of cognition can be sooo powerful. Check out the video from the guys of "'made to stick". How could you use the power of story telling with video for your webiste?