Group items tagged

Multimedia campaigns boost brand perception

Results:

The experimental group showed significantly higher SBP (15 mm Hg) and DBP (7 mm Hg) when working under a less favoured compared to a favoured supervisor. The degree of divergence in perceptions of supervisors shows a significant positive relation with the difference in blood pressure between the two workdays. Divergence in perceptions of interpersonal fairness is the strongest predictor of difference in blood pressure.

An unfavourably perceived supervisor is a potent workplace stressor, which might have a clinically significant impact on supervisees’ cardiovascular functioning.

The Implicit PrejudiceMahzarin Banaji can show how we connect "good" and "bad" with biased attitudes we hold, even if we say we don't. Especially when we say we don't

In one video clip, a team passed around a basketball. Of the 45 executives watching, just one noticed the woman who walked slowly right through the game, carrying an open white umbrella. After a few more examples, Banaji had convinced the audience that these kinds of mistakes in perception, or "mind bugs," operate all the time, especially in our unconscious responses to other people.

Current approaches to foreign policy decision making and international conflict have ignored the role of emotions

“Sorting, Classifying, and Labeling Experiences”