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william doust

UTalkMarketing - Multimedia campaigns boost brand perception - 0 views

  • Multimedia campaigns boost brand perception
    • william doust
       
      mmm, could this not be applied also to website communications? - why focus on text? - it's like appealing to one type of learner. Sometimes, even with the clever use of words, there is enough room for interpretation. Video gives a more accurate range of tonality and emotion!
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    that's why I keep on insisting on tapping into the under-used video to be part of your comms ;-D pester power ;-)
william doust

The effect on ambulatory blood pressure of working under favourably and unfavourably pe... - 0 views

  • Results:
  • The experimental group showed significantly higher SBP (15 mm Hg) and DBP (7 mm Hg) when working under a less favoured compared to a favoured supervisor. The degree of divergence in perceptions of supervisors shows a significant positive relation with the difference in blood pressure between the two workdays. Divergence in perceptions of interpersonal fairness is the strongest predictor of difference in blood pressure.
  • An unfavourably perceived supervisor is a potent workplace stressor, which might have a clinically significant impact on supervisees’ cardiovascular functioning.
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    toxic people are bad for your blood pressure - research!
william doust

The Implicit Prejudice: Scientific American - 0 views

    • william doust
       
      There are plenty of other settings, institutions and situations where people can very quickly adapt behaviourally and to play out according to pre-defined roles, rules, conditions and expectations. And even though a negative impact is not the intent, the repercussions are felt and manifested ;-(
  • The Implicit PrejudiceMahzarin Banaji can show how we connect "good" and "bad" with biased attitudes we hold, even if we say we don't. Especially when we say we don't
  • In one video clip, a team passed around a basketball. Of the 45 executives watching, just one noticed the woman who walked slowly right through the game, carrying an open white umbrella. After a few more examples, Banaji had convinced the audience that these kinds of mistakes in perception, or "mind bugs," operate all the time, especially in our unconscious responses to other people.
william doust

Pathos and policy: the power of emotions in shaping perceptions of international relations - 0 views

  • Current approaches to foreign policy decision making and international conflict have ignored the role of emotions
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    emotion in ninernational politics and it's impact was under-whelmingly overlooked!
william doust

poetpainter: Classifying Experiences - 0 views

    • william doust
       
      Fabulous poster on the factors and ways in which experiences can be engineered. What I love about this poster is that it takes inot account perception and emtions ;-) it even shows media & comms channels, as well as what departments would be involed in making things happen ;-)
    • william doust
       
      click on image to download ;-) - Free PDF
  • “Sorting, Classifying, and Labeling Experiences”
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