Group items tagged

Utrade Studios provide State-of-the-Art IT Solutions for Greater Outcomes! They provide different services with core expertise. They have wide experience in internet marketing and social media services.

100 ways to use social media for learning - ideas from educators

Social media has captured 17% of Americans' total Internet time in August 2009, nearly tripling the mere 6% in August 2008.

Although many companies today are leveraging on the power of social media to build brand value, we've already seen several cases where brands have been challenged by the explosive dissemination of negative information....

er Bereich Social Media ist aus Vermarktersicht gesprochen noch immer nicht optimal zu vermarkten: „Wie und Wo" integriere ich Partner sinnvoll in ein Social Media Umfeld? Außerdem sind die Inhalte, also die Qualität der Umfelder, ein großes Thema für Werbetreibende und Vermarkter. Wird die Werbung gesehen? Unterstützt sie Branding, Leadgenerierung oder Abverkauf? Wir haben festgestellt, dass die Werbung zwar oft gesehen wird, aber nicht immer die Ziele der Werbetreibenden erreicht. Viele sind in der spezifischen Nutzungssituation sozialer Netzwerke nicht bereit, sich für Werbung zu öffnen. Vor diesem Hintergrund sind die Erfahrungen der Werbetreibenden nicht immer positiv.

Coverage of social media in action during the disastrous fires in Victoria, Australia (c/o AH)

100 Social Media Sites that Pass Page Rank

A Great view about "Collective Unconscious" in the new media world

All the companies that get credit today for doing social media well--Zappos, Dell, Comcast--have all become comfortable with letting individuals from their company become the faces for their brand. These are the voices that I often call "accidental spokespeople." Within them is the real secret to using social media to be a brand that actually matters: offering a real human connection.

Trent Reznor decided to quit social media, or Twitter at least, as you may already know. As he stated quite clearly, he finally found out that "the problem with really getting engaged in a community is getting through the clutter and noise." (continue...)

Livescribe's Pulse Smartpen has garnered excellent reviews since its release and is now making a splash into the social media waters. Will Pencasting be the next craze in online communication? Come find out.

You guys think this could become all the rage?

Social media has given consumers a whole new voice. A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the consequences can be severe.

Many big corporations are already in the social media bandwagon and we can't say different for small business and entrepreneurs as well. Hmm… but with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy?

If you are keeping up with Facebook's evolution, you would notice its keen adoption of features from other social media sites. With that, Facebook has nothing to be ashamed of (not that they are). In fact, Facebook is the leader of social media partly because of its willingness to embrace ideas that are not of its own. So what's next, Facebook? Could it be one or more of the 5 possible features that we thought of?

"After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts."