Let me tell you, in the shortest possible terms, what this means. It means
you. Unless you’ve been extra careful to only watch
non-copyrighted videos on YouTube (yeah, right), Viacom could sue
you. No, it’s even worse: they could actually win.
A tweet can have a maximum of 140 characters. A guide on how to use Twitter, well, that's another matter. The UK government has one, and it took its author, Neil Williams, 20 pages and 36,215 characters to create it.
Have you become addicted to telling the world what you're up to in 140 characters or less? If so, say three cheers for wordpress. Wordpress recently launched a cool new feature that all bloggers will love to use : a Twitter widget for your wordpress sidebar.
Twitter users of TweetDeck, check this out. Facebook Connect and Seesmic Desktop is a dream application for the frequent status updater, group lover, and social media meme tracker. Has multiple columns that can be rearranged via drag and drop, customizable groups, Twitpic functions, etc.
Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that - an illusion. By not involving yourself you actually do more to remove control than if you did.