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y 9216

UK Government Writes Twitter Guide...in 20 Pages - 0 views

mashable.com/...uk-government-twitter-guide

twitter it WebCommunity

shared by y 9216 on 28 Jul 09 - Cached
  • y 9216 on 28 Jul 09
     
    A tweet can have a maximum of 140 characters. A guide on how to use Twitter, well, that's another matter. The UK government has one, and it took its author, Neil Williams, 20 pages and 36,215 characters to create it.
y 9216

Twitter helps Dell rake in sales | U.S. | Reuters - 0 views

www.reuters.com/...idUSTRE55B0NU20090612

twitter web2.0 WebCommunity

shared by y 9216 on 13 Jun 09 - Cached
  • Social media company Twitter is struggling to craft a profitable business model, but the Web-based service has helped Dell Inc chalk up millions of dollars in sales.
  • Dell said on Thursday it has raked in more than $3 million from Twitter followers who clicked through its posts to its Web sites to make purchases.
  • Three million in sales over two years is a pittance for Dell, ranked by IDC as the world's second-largest PC maker in the first quarter of 2009. Dell posted $12.3 billion of revenue in the first quarter of this year, alone.
  • ...4 more annotations...
  • Dell said it posts 6 to 10 times a week to its DellOutlet account, which is where the majority of Twitter-based sales have come from. Stephanie Nelson, who manages the account, said almost every post includes a coupon or a link to a sale, and about half of the posts are Twitter-exclusive deals.
  • Gartner analyst Allen Weiner said such financial success could provide a model for Twitter, itself, to make money.
  • Twitter does not charge companies for such benefits, but does not rule out doing so in the future.
  • Other non-media companies ranked in the Top 100 include Whole Foods Market Inc, Woot.com, Zappos.com, JetBlue Airways Corp.
  • y 9216 on 13 Jun 09
     
    Dell's business model has high familiarity with twitter. But when twitter starts charging such PR activity, twitter will be ruined. Anyway, twitter is broaden the method of e-comers, which will change the corporate direct marketing. For those who are sick of spamming will give up using e-mail and start using twitter.
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