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avivajazz jazzaviva

A Control Freak's Guide to Social Media Influence - 0 views

mashable.com/...brand-influence

socialmedia business enterprise marketing socialmediamarketing conversation conversation marketing social media marketing bilateral social influence

shared by avivajazz jazzaviva on 31 Mar 09 - Cached
  • avivajazz jazzaviva on 31 Mar 09
     
    Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that - an illusion. By not involving yourself you actually do more to remove control than if you did.
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