Influential Marketing Blog: Newsflash: No One Cares About Your Blog - 0 views
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avivajazz jazzaviva on 20 Jul 09All the companies that get credit today for doing social media well--Zappos, Dell, Comcast--have all become comfortable with letting individuals from their company become the faces for their brand. These are the voices that I often call "accidental spokespeople." Within them is the real secret to using social media to be a brand that actually matters: offering a real human connection.