The Science of Storytelling Visually Explained ~ Educational Technology and Mobile Lear... - 4 views
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John Evans on 04 Nov 14"I have recently come across this beautiful visual entitled " The Science of Storytelling" and was really taken aback by some of the stats it included. These stats come in the context of highlighting the importance of storytelling in marketing but for me I view them from an education vantage point. for instance, in comparison with words, the human brain has the ability to process images 60 times faster.This shows how much our brains crave the visual component. Also, a majority of 92% of consumers want brands to make ads that feel like a story. You probably have already noticed this trend on YouTube, so many brands now are marketing video ads in the form of stories narrated by a given character. But why do we tend to favour stories and how does storytelling affect our brain?"