How to Make an Animated Explainer Video (Step-By-Step Guide) | Blog | TechSmith - 5 views
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John Evans on 12 Apr 19"One of the most important steps in selling a product is making sure consumers are knowledgeable about what it offers. For many businesses and marketers, this means creating an animated explainer video. According to Wyzowl's State of Video Marketing report for 2019, more than 80 percent of marketers say video helps them increase the number of time users spend on their website, generate more leads, and, most importantly, and help users better understand their product. Marketers aren't the only ones saying video makes a difference. Consumers agree - 68 percent say they prefer to learn about a product or service by watching a video. Additionally, 79 percent say a video convinced them to purchase software or an app."