Comité Richelieu : a summary of "Crossing the Chasm" - 0 views
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François Bertrand on 14 Jul 08The high-tech marketing guru (and principle of The Chasm Group marketing consultants), Geoffrey Moore offers time tested insights into the problems and dangers facing growing software companies, and a blueprint for survival. This classic text (first published in 1991) is widely accepted as "the bible for bringing cutting-edge products to progressively larger markets."
