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These websites, and others like them, do a wide variety of things — but here’s what they tend to have in common: 1) They are more like software than like documents; 2) They are social, rather than solitary; 3) They are environments within which you do something; 4) They involve user-generated content; 5) They allow users to organise and tag content; 6) They are different every time you turn up; 7) They make use of RSS feeds (this will get its own ‘Thing’ - don’t worry). This is how the web is now. These are some of the things that will make your website better. Allow the users of your website to interact with you and each other. Let them provide some of the content — make it their own space.

People like to spend time, hang out, find their space, form groups, discuss common interests and contribute. Your website can provide those things for people. A Web 2.0 approach to your site means it’s not just a brochure with a cash register attached. It’s a place where people come and spend time.

Web 2.0 can also provide you with a range of tools with which to connect your music business to the world. Building a web page that has web 2.0 elements is one thing — but you can also join, use and adapt the existing web 2.0 tools mentioned above to help you connect with a community, engage in the conversation, and make and organise media.

Clearly one of the challenges academia faces is to figure out a productive use of networks in terms of research practices. Usually I write more about the teaching aspects of the university and clearly there are many ways universities will employ networks. But I want to think specifically about the use of the web for research with a few goals in mind: to enhance collaboration between academics to publish and share research to share knowledge with a broader audience (students, governments, industries, non-profits, the general public, and so on) One might say that these have been answered, but the real challenge is that as the web continues to evolve and now converge with other networks, the practices we have established need to change as well. That is, from the inception of the web, one could find the appearance of academic journals: genuine, rigorously reviewed, academic scholarship available freely online. There were (and are) listservs that might facilitate collaboration. Similarly individual faculty and faculty organizations built websites where they offered information, policy statements, and so on (NCTE or MLA for example in English Studies). But how are we moving forward?

Conventional academic discourse lies with journals and conferences. For all the advantages of these modes, neither offers an ongoing, dynamic interchange. Listservs offer that, but, in my experience anyway, they don't really create a productive, collaborative space. Sometimes there are debates on listservs; sometimes there is sharing of information (e.g. does anyone know a good article about x"?). But there isn't a sustained building of knowledge there. I suppose there could be, but there isn't, probably b/c we all go off to write our individually authored articles and conference presentations. In any case, the listserv is too large a community for collaborative work. Yes, tens of thousands contribute to Wikipedia, but they don't all work on the same article, right? So I don't know what the magic number is, but let's say I was looking for a dozen scholars in who were interested in the same things I'm interested in: mobile networks virtual worlds audio/video production public, collaborative learning It's unlikely that we would all work on the same research project at once, but there would be a handful of project undertaken by individuals or small groups. There would be a public face to the group and a private project management site, like Basecamp. The public face would offer a steady stream of information as we shared what we were doing, what was going on in our teaching, what we were reading and writing. We'd be assembling streams of information from our blogs, twitters, flickr, YouTube, and so on--wherever we were post information. The result is a collection of information that is hopefully useful groundwork for more formal investigation and also a mechanism for fruitful collaboration between our classes.

Meanwhile, in a more private space we might be orchestrating collaborative classroom projects and sharing research, drafts, and other media: constructing our scholarly work. When it's complete, we publish it in traditional venues and republish it on our public site as well.

Diigo has released v 3.0 of its browser plugin and has set a new standard in social bookmarking in the process. It not only allows you to bookmark and save notes in an easy to retrieve place, it adds a new dimension to the Web itself by revealing, at the page level, the community of people who have also interacted with the content. It also feeds into a bigger community of content that builds a social network around relevant information. It combines research and community.

Starting simple: You can bookmark and annotate relevant things that you need to reference later. Using the Webslides function, you also can share these links as a slideshow, which actually appear as “live” web pages. The slideshow is embeddable on Web pages and in blogs. Revealing a new layer of the web: The new sidebar gives you quick access to your bookmarks as well your annotations on each Web page. It also shows you other diigo users who have annotated that page to give you additional perspective. The sidebar is searchable to find your notes quicker and easier. Connect and Engage: According to the company, you are what you annotate. Bookmarks, tags, and annotations are one of the best representations of your interests and expertise. At Diigo, you maintain a bookmarks page which is your hub to relevant content. You can also connect to like-minded people and also browse their activities as they relate to you.

If you haven’t heard of Diigo yet, it’s high time you took a look and made use of what they have to offer. They define themselves as a powerful research tool and a knowledge-sharing community. I believe their promise is backed up by the features they offer: bookmarking, annotations, clippings and the possibility to share everything you come across with others.

Diigo is not your average social network. Given its strong focus on effective research, most users are there to keep tracks of the domains they’re keen on. Unless you are able to create tons exquisite content on quite a few hot tags of Diigo, just bookmarking your own articles won’t get you very far.

So what other ways are there to use Diigo as a traffic generator?