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Dive Brief: Seventy-five percent of consumers find many forms of marketing personalization at least somewhat creepy and 40% of brands admit to being creepy, according to new research by customer experience intelligence platform InMoment made available to Marketing Dive. About half of consumers surveyed for the group's "2018 CX Trends Report" said they keep shopping with brands after a creepy experience, but 22% reported leaving for other brands. Millennials reported experiencing creepy marketing strategies from banks (56%), healthcare companies (52%) and technology companies (51%). After a bad experience with a brand, 20% of consumers reported being angry, while brands assumed the number is only 10%. One in five consumers tell friends about marketing experiences that they consider creepy, and one in 10 share "Big Brother-type experiences" on social media. Nearly half of consumers, or 46%, say they hesitate to give away information because they feel like they don't receive value from disclosing the information.

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Since the advent of social media, it has become an inseparable part of our daily life. Within the span of less than a decade, the platform that was initially used to share photos of your friends, family and pets has become a crucial element in the marketing industry. In today's world, marketing strategy involves being acquainted with several things - knowing how to wield the power of social media being one, and also having the appropriate management skills to make things work.

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Social media is currently the center of social interaction, professional engagement, novel marketing ideas, finding jobs, hiring resources, and E-commerce.The reason behind this was the reach of these mediums to the target audience.The traditional marketing mediums took longer to be created, were not highly customizable, and required manual effort.

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