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Marketers at 80 percent of brands lack the customer data to drive effective marketing campaigns. Having a clear understanding of your customers is key to reaching your business goals. Here are strategies you can use to get to know your customers better. - Google Analytics - Customer Surveys - Good Old Fashioned Conversations - Leverage Social Media - Hold an Event The idea behind a thank you note is the same behind Get to Know Your Customers Day: In an era where things increasingly are digital and impersonal, going analogue can be a game changer.

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If your small business enterprise relies on your ability to maintain an online presence (most small businesses do), then maybe it's time to focus on the important things to draw interested people in, engage customers and boost sales - like your website, blog and social media portals. You need to continuously add high-quality content in order to keep feeding readers new information, make navigation simple so they won't lose interest on your site due to long load times and other issues, and ensure that there will be a call-to-action button/phrase that will nudge customers to buy - and buy more, all the time.

Remarketing is an advertising strategy that targets potential customers who have already visited your website. Now that you've had a good laugh at Bobby's remarketing journey, we're ready to dive in.  In Google AdWords, there are four types of Remarketing:- - Standard Remarketing - Dynamic Remarketing - Remarketing lists for Search Ads (RLSA) - Video Remarketing  Retargeting display ads are actually one of the best bets you've got when 98% of your site traffic won't convert. AdWords offers diverse website retargeting, allowing you to target specific URLs with advanced customization. Meaning you can easily segment audiences by funnel stages and landing page visits.

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eCommerce personalization means showing individualized offers, product recommendations, and other content to your visitors based on their previous actions, demographics, and other personal data. Personalization ensures that your offers are relevant. Benefits of Personalization in eCommerce : 1) Increase In Conversions 2) Enhanced Customer Experience 3) Consumer Engagement 4) Consumer Retention eCommerce Personalization is here to stay. With Artifical Intelligence and Machine Learning capabilities, eCommerce stores are getting smarter every day. Saving cookies and using them to monitor and cater an exclusive, customized experience to each visitor is what we're capable of due to personalization.

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Networks are evolving so that people may customize what is sent to them. Again, the best filter in the world is the human brain and through RSS, people will have access to many things (that will make it through your firewall.) This is an example of a space for TV buffs that is increasing in interest in the entertainment field.

This is a website where tv enthusiasts are sharing videos and collaborating. This is an example of how television and all of our entertainment is evolving to become more customized.\n\nIn addition to creating personal learning networks, we will also be creating personal entertainment networks (PEN's) -- all via this amazing thing we call RSS. Understanding RSS is not only important for learning but just living your life.\n\nUser created content is here to stay.

To reshape pedagogy, Tapscott says that we must consider eight norms for the Net Generation: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed, and innovation.