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Remarketing is the practice of using ads to target those who have already shown an interest in your products or services by visiting your website. With remarketing, since you're showing highly customized ads to people who have previously visited your website, they're more likely to click on your ads, making the entire campaign cost effective. 1. Use Dynamic Remarketing 2. Launch a Sequential Remarketing Campaign 3. Segment Your Remarketing Audience 4. Use Content Remarketing 5. Remarket to Existing Customers 6. Cap the Number of Times Audience Members See Your Ad 7. Change Your Ad for Non-Converting Audience Members 8. Change Your Ad for Non-Converting Audience Members ow you know about a few advanced AdWords Remarketing Strategies. Pick some of the options highlighted above that you think would be a best fit for your advertising campaigns.