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Responding faster to a lead or a potential customer is going to leave a better impression than making new customers or any customers wait around. Live chat is one of the quickest methods of customer service, but it used to be horrible. Live chat is one of the best tools that many B2B companies are utilizing on their websites. Here are four reasons why you need eCommerce live chat now 1. Responding faster = more leads 2. Help people even when you're not there 3. Overcome objections instantly 4. Forms are a thing of the past Responding faster to a lead or a potential customer is going to make a better customer experience. It can actually be the difference maker when it comes to converting a customer. Responding faster is guaranteed to provide a better user experience and it will likely lead to increases in conversions.