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Even Google has failed to extend its golden touch to social-networking sites. In 2006 Google paid MySpace $900 million to place ads on its pages. The search giant also operates its own social network, Orkut, which has been growing, especially outside the US. But in a February call with financial analysts, Google cofounder Sergey Brin conceded that the investments “didn’t pan out as well as we had hoped…. I don’t think we have the killer best way to advertise and monetize the social networks yet.”

“People clearly, especially on the social networks, [are] not particularly interested in clicking on the ads,” says Mr. Brooks, who as editor of socialnetworkingwatch.com has followed the online industry for a decade. “Advertising needs to evolve, and social networks are forcing this change. People are really tired of being assaulted [by ads], but they still love to buy.”

As users share personal information within their networks, companies have an opportunity to capture and employ this data for targeted marketing. Social networks are building huge databases about where users go and the people they connect with, says Fred Stutzman, a doctoral candidate at the University of North Carolina who studies social networks.

In order to support these concepts, the groups have launched an awareness campaign that includes a public service announcement, which will be sent to the campaign headquarters of the Republican and Democratic presidential candidates, as well as questions for the candidates to help clarify their positions on "the future of American education and the modern classroom."

Removing a school library media specialist, who is an expert [at helping students acquire 21st-century information skills], from a library becomes a disadvantage for the students in that school," she said.

he American Recovery and Reinvestment Act contains funding for educators to implement innovative strategies in Title I schools that improve education for at-risk students and close the achievement gap. The funding is flexible and, for the most part, the control rests in the hands of local and state superintendents--and spending some of it on school libraries would be a wise investment, ALA asserts.

SHARETHIS.addEntry({ "title": "Changes at MySpace Signal a Move Away From Social Networking", "url": "http://www.thewrap.com/article/2736", "published": "1240950792" }, { "button": true })ShareThis yahooBuzzArticleHeadline = "Changes at MySpace Signal a Move Away From Social Networking"; yahooBuzzArticleSummary = "Sign of the times: One senior executive for comedy at MySpace has 1,403 friends on Facebook."; yahooBuzzArticleCategory = "entertainment"; yahooBuzzArticleType = "text"; thewrapcom49:http://www.thewrap.com/article/27363 votesBuzz up! Slideshow Depeche Mode's Traffic-Stopping Concert Depeche Mode celebrated the release of its 12th studio album, "Sounds of the Universe," with a free concert on Hollywood Boulevard Thursday evening -- which literally stopped traffic. The performance, which also appeared on ABC's "Jimmy Kimmel Live!" later in the evening, drew a reported crowd of over 10,000. (Photographs by Jonathan Alcorn) Keywords Facebook news corp MySpace Chris Van Natta