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Conversion rates refer to the frequency of conversions achieved among those who visit the website or online store. This metric focuses on analyzing the effectiveness of the sales funnel by predicting the number of sales based on the number of visitors. Some Reasons Why You Need To Optimize The Conversion Rate Of Your Sales Funnel: 1. Increasing Fees for Pay-Per-Click (PPC) 2. Increase in competition 3. Increasing costs of digital marketing 4. Maximizing social media as a marketing platform 5. Managing the consumer's shortened attention span 6. Streamlining the business to produce sales 7. Investing in long-term solutions 8. Synergizes with marketing efforts such as affiliate marketing 9. Optimization results in immediate results Conversion Rate Optimization helps move the business towards becoming more competitive. Its effects are instant and it provides lasting results. You can acquire more customers in a shorter amount of time and lower cost. It is the foundation for a successful online business, and you should not overlook it.