The priming effect: Why you're less in control of your actions than you think - 4 views
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nicoleikeda18 on 20 Nov 17The priming effect occurs when one is exposed to words or images that subconsciously influence decision-making. For example, seeing pictures of a shower would likely influence you to fill in so__p as "soap." But, seeing pictures of bread, you would probably say "soup." A somewhat controversial study has shown that subjects who were unknowingly exposed to elderly words (like bald, gray, and wrinkle) walked more slowly toward the next experiment than the control group. Another study asked participants to lie via email and another group of participants to lie via voicemail. Those who lied on the email were more likely to purchase soap, whereas the group who lied via voicemail were more likely to buy mouthwash. This wasn't included in the article, but I suspect the reason it's easy to come up with puns is because our brains are primed to think of words within a certain theme. The article mentioned that you can use priming to help you come up with new ideas around a central idea by writing related words in a list, until you think of something appropriate.