Skip to main content

Home/ Words R Us/ Group items tagged initialism

Rss Feed Group items tagged

ianmendoza21

On Language: Acronym - 0 views

  •  
    This article discusses the history of acronyms and how they evolved from initialism. It also talks about the difference between the two, which is that initialism is an abbreviation pronounced as the actual letters (i.e. AFK and BRB), while acronyms are abbreviations pronounceable by its letters (i.e. SCUBA and NASA). Over time, the word "acronym" was used to describe all abbreviations formed by the initial letters of each word, leading to the extinction of initialism.
Isaac Lee

Language study: Johnson: What is a foreign language worth? | The Economist - 0 views

  •  
    The writer discusses the benefits that one can gain from learning a foreign language in terms of money, and how even though the money gained is initially small, over time as those small earnings compound, the money gained from being bilingual can add up to about $100,000, depending on the language. He also discusses the benefits of investing more in foreign language so that countries can get more return and cut down on losses associated with not having enough language diversity within their native populations.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Lara Cowell

UH leads initiative to build state's multilingual workforce - 1 views

  •  
    The University of Hawaii plays a lead role in a major statewide initiative called the Hawaii Language Roadmap, which aims to create a robust, multilingual workforce in Hawaii. This video gives an overview of the project. On June 16, 2015, thanks to the efforts of several stakeholders, including the Hawaii Language Roadmap, Hawaii's Board of Education unanimously voted to approve a Seal of Biliteracy for Hawaii's public school students. The policy adopted by the BOE reads as follows: The Board of Education hereby establishes a Seal of Biliteracy to be awarded upon graduation to students who demonstrate high proficiency in either of the State's two official languages and at least one additional language, including American Sign Language; provided that a student who demonstrates a high proficiency in both of the State's two official languages shall be awarded a Seal of Biliteracy. The purposes of the Seal of Biliteracy are to recognize the importance of: (1) enabling students to be college, career, and community ready in today's global society; (2) establishing an educational culture that recognizes and values the wealth of linguistic and cultural diversity students bring to the classroom; (3) supporting opportunities for study of and increasing proficiency in 'Ōlelo Hawai'i, an official language of the State of Hawai'i; and (4) encouraging partnerships with institutions of higher education and community organizations to increase access to language instruction in a variety of languages. The Department of Education shall implement the Seal of Biliteracy, including developments of criteria that students must satisfy to receive the Seal. Rationale: The Board of Education recognizes that there is personal, cultural, social, academic, and vocational/occupational value in encouraging students to maintain, or develop, proficiency in more than one language.
Ryan Catalani

20 Awesomely Untranslatable Words from Around the World - 1 views

  •  
    My favorite: "mamihlapinatapei," meaning "the wordless, yet meaningful look shared by two people who both desire to initiate something but are both reluctant to start." Note (via Language Log) that by "untranslatable," the author really means that there's no one English word which corresponds exactly with the foreign word. Clearly, the words are translatable, just as English phrases.
Lara Cowell

The Language of Persuasion - 1 views

  •  
    Suppose you are preparing for a potentially contentious meeting with someone with whom you've worked closely for years. She could be a fellow manager you want to convince to support an initiative but whose position in the matter differs from yours: how do you convince that person? While coercion and logic are not effective, "relationship-raising" is. According to a 2002 psychology study by Oriña, Wood, and Simpson, before making a request for change, mention your existing relationship with the other person and any mutually-shared goals/objectives, before delivering your appeal. " Or, in the most streamlined version of the relationship-raising approach, incorporate the pronouns "we," "our," and "us" into the request. The outcome? The relationship partners exposed to this technique shifted significantly in the requested direction. Similarly, in a British longitudinal study of effective professional negotiators, researchers found that the most successful bargainers spent 400% more time looking for areas of mutuality (e.g., shared interests) than did their mediocre counterparts.
Brad Kawano

Time for a Difficult Conversation? on ADVANCE for Health Information Professionals - 2 views

  •  
    "No matter whether you're a new hire or a veteran professional, at some point you're going to have to initiate a 'difficult conversation' with a boss, co-worker or colleague. This conversation could be between you and one person, or it could be between you and an entire group of people."
Lisa Stewart

The Future of Children - - 16 views

  • They found that adolescents who spent more time listening to music with degrading sexual content were more likely to initiate sexual intercourse and to progress in their noncoital activity than those who spent less time. That finding held up even when researchers took into account eighteen other predictors of sexual behavior.112
Ryan Catalani

They're, Like, Way Ahead of the Linguistic Currrrve: Young Women Often Trends... - 7 views

  •  
    "Whether it be uptalk (pronouncing statements as if they were questions? Like this?), creating slang words like "bitchin' " and "ridic," or the incessant use of "like" as a conversation filler, vocal trends associated with young women are often seen as markers of immaturity or even stupidity. ... But linguists - many of whom once promoted theories consistent with that attitude - now say such thinking is outmoded. Girls and women in their teens and 20s deserve credit for pioneering vocal trends and popular slang ... the idea that vocal fads initiated by young women eventually make their way into the general vernacular is well established."
Lara Cowell

How Fiction Becomes Fact on Social Media - The New York Times - 0 views

  •  
    Skepticism of online "news" serves as a decent filter much of the time, but our innate biases allow it to be bypassed, researchers have found - especially when presented with the right kind of algorithmically selected "meme." At a time when political misinformation is in ready supply, and in demand, "Facebook, Google, and Twitter function as a distribution mechanism, a platform for circulating false information and helping find receptive audiences," said Brendan Nyhan, a professor of government at Dartmouth College (and occasional contributor to The Times's Upshot column). Why? Here are the key reasons: 1. Individual bias/first impressions: subtle individual biases are at least as important as rankings and choice when it comes to spreading bogus news or Russian hoaxes. Merely understanding what a news report or commentary is saying requires a temporary suspension of disbelief. Mentally, the reader must temporarily accept the stated "facts" as possibly true. A cognitive connection is made automatically: Clinton-sex offender, Trump-Nazi, Muslim men-welfare. And refuting those false claims requires a person to first mentally articulate them, reinforcing a subconscious connection that lingers far longer than people presume.Over time, for many people, it is that false initial connection that stays the strongest, not the retractions or corrections. 2. Repetition: Merely seeing a news headline multiple times in a news feed, even if the news is false, makes it seem more credible. 3. People tend to value the information and judgments offered by good friends over all other sources. It's a psychological tendency with significant consequences now that nearly two-thirds of Americans get at least some of their news from social media.
jgiangarra18

You are never too old to become fluent in a foreign language - 0 views

  •  
    Pretty much anyone can become fluent in pretty much any language at pretty much any age. It's not even true that young children learn languages faster than older children or adults: if you expose different age groups to the same amount of instruction in a foreign language, the older ones invariably do better, both initially and in the long run. Learners of any age can achieve a brilliant, even native like, command of the vocabulary of another language, including such challenging structures as idioms or proverbs.
rainebaptist21

Teenagers' role in language change is overstated, linguistics research finds - 1 views

  •  
    This article explains why teenagers are, in fact, not affecting the evolution of language as drastically as we initially thought.
Lara Cowell

How AI Can Help Preserve Indigenous Languages - 0 views

  •  
    Indigenous researchers are up against a ticking clock: Of the 4,000 Indigenous languages worldwide, one dies every two weeks with its last speaker. "Within the next five to 10 years, we'll lose most of the Native American languages in the U.S.," Michael Running Wolf, founder of Indigenous in AI, an international community of Native, Aboriginal and First Nations engineers, said. Running Wolf has dedicated his career to preventing this loss. He leads First Languages AI Reality, an initiative of the Mila-Quebec Artificial Intelligence Institute, where researchers are building speech recognition models for over 200 endangered Indigenous languages in North America.
1 - 13 of 13
Showing 20 items per page