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Ryan Catalani

IBM Watson Research Team Answers Your Questions - 0 views

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    Including answers to questions such as: - Can you walk us through the logic Watson would go through to answer a question such as, "The antagonist of Stevenson's Treasure Island." (Who is Long John Silver?) - ...I found myself wondering whether what it does is really natural language processing, or something more akin to word association... does Watson really need to understand syntax and meaning to just search its database for words and phrases associated with the words and phrases in the clue?
aazuma15

Does being bilingual make you smarter? | British Council Voices - 2 views

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    In this article, Muñoz explains the pros and cons to being bilingual. Some costs of being bilinguals are that the brain needs to do 2 things at once, and that they tend to produce fewer words. However it does promote cognitive reserve in elderly, and have more efficient monitoring systems (brain).
Matthew Ige

Does Spelling Matter? - 0 views

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    Read on to find out whether spelling matters?
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
thayashi15

Does music really affect the development of children? - 0 views

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    Does Music Really Affect the Development of Children?
Lara Cowell

In the beginning was the word: How babbling to babies can boost their brains - 2 views

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    The more parents talk to their children, the faster those children's vocabularies grow and the better their intelligence develops. The problem seems to be cumulative. By the time children are two, there is a six-month disparity in the language-processing skills and vocabulary of toddlers from low-income families. Toddlers learn new words from their context, so the faster a child understands the words he already knows, the easier it is for him to attend to those he does not. Dr Anne Fernald, of Stanford, found that words spoken directly to a child, rather than those simply heard in the home, are what builds vocabulary. Plonking children in front of the television does not have the same effect. Neither does letting them sit at the feet of academic parents while the grown-ups converse about Plato. The effects can be seen directly in the brain. Kimberly Noble of Columbia University studies how linguistic disparities are reflected in the structure of the parts of the brain involved in processing language. Although she cannot yet prove that hearing speech causes the brain to grow, it would fit with existing theories of how experience shapes the brain. Babies are born with about 100 billion neurons, and connections between these form at an exponentially rising rate in the first years of life. It is the pattern of these connections which determines how well the brain works, and what it learns. By the time a child is three, there will be about 1,000 trillion connections in his brain, and that child's experiences continuously determine which are strengthened and which pruned. This process, gradual and more-or-less irreversible, shapes the trajectory of the child's life.And it is this gap, more than a year's pre-schooling at the age of four, which seems to determine a child's chances for the rest of his life.
Lisa Stewart

The effect of gesture on speech production and comprehension. | Goliath Business News - 7 views

  • one primary objective of this study was to examine the relationships among gesture, speech production, and listener comprehension. In doing so, we address two questions: First, do gestures enhance listener comprehension? Second, if gesture enhances comprehension, how does it do so? Does gesture have a direct effect on listener comprehension, or does gesture enhance listener comprehension only because it aids the speaker in producing more effective speech? Thus our first objective in this study was to examine the extent to which gesture enhances listener comprehension and the extent to which this relationship is mediated by the effect of gesture on speech production.
  • they gesture more on certain types of words or phrases. For example, Rauscher et al. (1996) found that gesturing was nearly five times more frequent on "spatial content phrases" (phrases containing spatial prepositions such as "under" and "on") than on nonspatial phrases. Moreover, they found that not being able to gesture was more damaging when the speaker attempted to convey spatial content. Therefore, a second objective of this study was to examine whether gesture (or not being able to gesture) is more important for some types of speech than for others.
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    can't access full article, but this describes how they set up research experiments to answer their questions about the relationship between speech and gesture
Lauren Hu

Does Language Shape What We Think? - 8 views

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    How does a people using language without words for numbers count things?
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    Since we think in words, the more words we know, the more we can think. Some languages have many words for describing the same thing, making communication much more specific. Yet this study looks at a language that doesn't have words - for numbers. The small population that speaks Piraha showed that they could only think as accurately as their vague "amount" words.
Steven Yoshimoto

Does Listening to Mozart Really Boost Your Brainpower? - 3 views

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    This is about the "Mozart effect" and if it does indeed help babies become more intelligent by listening to classical music at a young age.
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    This BBC article notes how media totally misconstrued the modest results reported by the original UC Irvine study, which found that students who listened to Mozart did better at tasks where they had to create shapes in their minds. These students had stronger performance on spatial tasks: specifically, looking at folded up pieces of paper with cuts in them and predicting: how they would appear when unfolded. This effect, however, was sadly temporary: about fifteen minutes. A subsequent meta-analysis of sixteen different studies confirmed that listening to music does lead to a temporary improvement in the ability to manipulate shapes mentally, but the benefits are short-lived and it doesn't make us more intelligent. In 2010 a larger meta-analysis of a greater number of studies again found a positive effect, but that other kinds of music worked just as well, provided that listeners enjoyed what they were listening to. The article concludes that what's crucial in performance is "cognitive arousal": getting your brain more alert, whether it's through music, a Starbucks frappacino, or shooting hoops.
Lara Cowell

What Does It Mean to 'Sound' Black? - 0 views

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    To speak or write Black English with any level of fluency requires diligence and, more often than not, a familiarity that is both embodied and acculturated. The language ebbs and flows temporally, but also along lines of class, region, and even national origin (after all, Americans are not the only people-black or otherwise-to speak English). Black English is, like standard American English, a language worthy of both speech and study. It is distinct and recognizable, a code of speech that can function as much as a signal of authenticity or belonging as it does a way to relay words.
Lara Cowell

MultiBrief: Language register: What is it and why does it matter in education? - 0 views

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    Register--the degree of formality employed in language--is dependent on audience, topic, purpose and location. A successful language user should be able to employ the correct register for particular audiences and purposes. There are five types: 1. Frozen/Static Register: This register rarely or never changes. Examples of frozen register include the Pledge of Allegiance or the Preamble to the Constitution. 2. Formal/Academic Register: This register includes academic language from speeches, proclamations and formal announcements. 3. Consultative Register: This register is formal and acceptable speech often used in professional settings. Some examples of this register include discourse between teachers and students, judges and lawyers, doctors and patients, and between a superior and a subordinate. 4. Casual Register: This register is used among friends and peers, and includes informal language including slang and colloquialisms. Casual register is often used among friends, teammates, etc. 5. Intimate Register: This register is reserved for close family members such as parents and children and siblings, or intimate people such as spouses.
maliagacutan17

Our dogs understand language as well as a child - 0 views

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    ATLANTA - Sky is playing and playing. His mom tells him to take a break and drink some water. He does. A little while later, after they play some more, his mom tells him to go lay down. He does. Sky is a Border Collie. His mom is Doctor Melody Jackson.
Jonathan Kuwada

Does Language Shape the Way We Think? - 2 views

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    In 2010, two articulate powerhouse linguists, Lena Boroditsky, of Stanford, and Mark Liberman, of U. Penn., squared off on the above topic. Boroditsky advanced the Neo-Whorfian position that language does indeed shape thought. Liberman countered, noting that thought also shapes our language we speak, and the way we live shapes both language and thought. When we encounter or create new ideas, we can usually describe them with new combinations of old words. And if not, we easily adapt or borrow or create the new words or phrases we need. As Edward Sapir once put it, "We may say that a language is so constructed that no matter what any speaker of it may desire to communicate … the language is prepared to do his work."
Amanda Nakanishi

Up for Debate: Does Social Media Breed Narcissism? - 0 views

https://cogito.cty.jhu.edu/39975/up-for-debate-does-social-media-breed-narcissism/

technology narcissism social_media

started by Amanda Nakanishi on 13 Mar 14 no follow-up yet
Matthew Shimura

Does Mom's depression affect a baby's language? - 1 views

http://thechart.blogs.cnn.com/2012/10/08/does-moms-depression-affect-babys-language/?iref=allsearch

started by Matthew Shimura on 17 Apr 14 no follow-up yet
Maria Parker

Does Your Language Shape How You Think? - 5 views

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    Language doesn't directly shape how we think, but it does have an influence on who we are and how we are raised.
johnkim16

http://www.economist.com/blogs/economist-explains/2014/02/economist-explains-8 What is ... - 1 views

How does is a dialect similar to creole? Does a dialect also have a written form?

started by johnkim16 on 03 Oct 15 no follow-up yet
Ryan Catalani

Speech in the Home - Forbes.com - 3 views

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    Check out the visualization: http://www.forbes.com/2010/12/21/speechome-interactive-visualization-language-acquisition.html "This interactive visualization provides a look into the most complete record of a single child's speech development ever created... But parentese is not universal. It varies between different parents and cultures, and in some cases has been reported to be absent altogether. What effect, then, does it have on child development? Answering this question could help guide better ways to help children that have difficulty learning language." With links to the actual studies at the bottom of the page.
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