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Ryan Catalani

Shakespeare in the original pronunciation - 1 views

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    "American audiences will hear an accent and style surprisingly like their own in its informality and strong r-colored vowels... Meier said audiences will hear word play and rhymes that "haven't worked for several hundred years (love/prove, eyes/qualities, etc.)" Plus a sample video.
Lara Cowell

Thinking Out Loud: How Successful Networks Nurture Good Ideas - 0 views

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    Author Clive Thompson argues, "The fact that so many of us are writing - sharing our ideas, good and bad, for the world to see - has changed the way we think. Just as we now live in public, so do we think in public. And that is accelerating the creation of new ideas and the advancement of global knowledge." Every day, we collectively produce millions of books' worth of writing. Globally we send 154.6 billion emails, more than 400 million tweets, and over 1 million blog posts and around 2 million blog comments on WordPress. On Facebook, we post about 16 billion words. Altogether, we compose some 3.6 trillion words every day on email and social media - the equivalent of 36 million books.* (The entire US Library of Congress, by comparison, holds around 23 million books.) He notes the Internet has spawned a global culture of avid writers, one almost always writing for an audience, and suggests that writing for a real audience helps clarify one's thinking, enhances learning, and arguably, betters writers' organization, ideas, and attention to editing.
kmar17

7 Steps to Effective Speaking - 1 views

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    This article gives seven way to speak more effectively. 1) Own the stage by projecting your voice throughout the whole room. 2) Start with big ideas to get your audience's attention. 3) Make your audience feel good about themselves. 4) Keep repeating one message. 5) Relate with your audience so they can understand what you are saying. 6) Define common words to wow audience. 7) End speech with a success story.
rylieteraoka24

Alienating the Audience: How Abbreviations Hamper Scientific Communication – Asso... - 0 views

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    The article explores how abbreviations, particularly in scientific communication, can be alienating to unfamiliar audiences and are often unnecessary. It argues that many scientific abbreviations are mentally taxing.
Lara Cowell

MultiBrief: Language register: What is it and why does it matter in education? - 0 views

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    Register--the degree of formality employed in language--is dependent on audience, topic, purpose and location. A successful language user should be able to employ the correct register for particular audiences and purposes. There are five types: 1. Frozen/Static Register: This register rarely or never changes. Examples of frozen register include the Pledge of Allegiance or the Preamble to the Constitution. 2. Formal/Academic Register: This register includes academic language from speeches, proclamations and formal announcements. 3. Consultative Register: This register is formal and acceptable speech often used in professional settings. Some examples of this register include discourse between teachers and students, judges and lawyers, doctors and patients, and between a superior and a subordinate. 4. Casual Register: This register is used among friends and peers, and includes informal language including slang and colloquialisms. Casual register is often used among friends, teammates, etc. 5. Intimate Register: This register is reserved for close family members such as parents and children and siblings, or intimate people such as spouses.
Ryan Catalani

BBC Nature - Chimpanzees consider their audience when communicating - 0 views

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    "Chimpanzees appear to consider who they are "talking to" before they call out. Researchers found that wild chimps that spotted a poisonous snake were more likely to make their "alert call" in the presence of a chimp that had not seen the threat. This indicates that the animals "understand the mindset" of others."
Ryan Catalani

Communicate Like MLK and Change the World | Duarte Blog - 3 views

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    "MLK's "I Have a Dream" speech is not only literarily brilliant, its structure follows the presentation form perfectly, by traversing back and forth between what is and what could be, and ending by describing what the new bliss of equality looks like. In addition, MLK carefully chooses phrases and metaphors that resonate deeply with his audience." I'd recommend watching the video: http://vimeo.com/18792376
Lara Cowell

Donald Trump And The Dangerous Rhetoric Of Portraying People As Objects - 2 views

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    In Donald Trump's 2005 hot mic conversation with entertainment reporter Billy Bush, he confessed to kissing women and grabbing their genitals without their consent. I've previously noted how Trump, on the campaign trail, will often use the rhetorical strategy of reification (which comes from the Latin word for thing, res, and in this context means "to thingify") as a way to trivialize the humanity, dignity, needs or opinions of those with whom he disagrees. In his defense, Trump employed several rhetorical strategies: denial ("I didn't say that [I sexually assaulted women] at all"); bolstering, a strategy speakers use to associate themselves with something or someone that the audience views positively ("I respect women and women respect me"); differentiation, which speakers use to reframe what the audience already understands (It was just "locker room talk"); and transcendence, or arguing that the issue isn't really that big of a deal (We need to "get on to much more important things and much bigger things").
alileikis16

'Journey to Oz:' A love affair with language - 1 views

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    Words painted on backdrops, words read to us with zest, words falling from the sky, words (and noises) streaming from the gleeful Children's Theatre of Charlotte audience. Books filling countless shelves, books that release cyclones when opened, books whose torn or trimmed pages can be turned into beards and lions' manes and even a scruffy little black dog named Toto.
Jenna Enoka

Why Do So Many People on YouTube Sound the Same? - 1 views

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    The attention-grabbing tricks that keep an audience watching, even when people are just talking at a camera Hey guys! What's up? It's Julie. And today I want to talk about YouTube voice.
Parker Tuttle

The Art of Translating - 1 views

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    With demand for Chinese literature growing in the English speaking world, translators have rarely been so in demand. One of the most acclaimed translators from Chinese to English is Julia Lovell, who has translated Chinese authors including Lu Xun, Han Shaogong and Zhu Wen for Western audiences.
Lisa Stewart

The Opposite of People | College Essays About friends, self-esteem, sports/hobbies and ... - 4 views

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    This is an interesting college essay about an actor. She introduces the idea that "actors aren't human," in the first few lines, which hooks our attention, but never clearly tells us why they aren't. Instead of revisiting this topic, she shares a personal narrative of her acting experiences which, in a way show us why "actors aren't humans." I still think she could made it a little more clear.
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    I really liked this college essay. It captured my attention immediately, and it held it throughout the entire essay. I enjoyed reading it which is how I want my audience to feel when they read my college essay. I feel like I write an essay kind of like this one.
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    At first when I started reading this essay, it didn't seem much like an essay, which is why I kept reading. I thought it was interesting how the author decided to write about her acting experiences; she made it clear that acting was very important to her. She did a good job of capturing my attention as a reader.
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    I think this essay is interesting. The ending message of it is about how her director had such a big impact on her life but you would never have guessed it would end up being about the director because he is not brought up until the end. I think this essay shows a great way to talk about someone who had a great impact in your life while still sharing a ton of information about yourself because I know that colleges use the essays to learn more about you.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
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  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Kori Lynn Kunioka

The Geo Group Corporation, Madison, WI - Full-Service Translation Agency - 0 views

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    The Geo Group provides professional translation services that make your materials meaningful to all audiences. Found characteristics of dialects!
Lara Cowell

TV Networks Experimenting With Bilingual Shows : NPR - 4 views

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    Bilingual TV shows and networks have just begun popping up in the past few years. For some, it's important to serve the bilingual audience. For others, it seems unnecessary because bilingual people can already enjoy both Spanish and English-language shows.
Lisa Stewart

YouTube - New Live Poll Lets Pundits Pander To Viewers In Real Time - 1 views

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    This is from the Onion ;)
Lisa Stewart

Going Beyond Cliché: How to Write a Great College Essay - NYTimes.com - 16 views

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    I think the starting off small (like the questions and fill in the blanks during class) is the best way to find a deep and meaningful topic because it opens your mind to think freely and as you narrow your topic, you'll find a topic that really means something to you. Also, the "Going Beyond Cliché", I think that's going to be hard for me because I'm so used to trying to write the typical 5 paragraph papers that are set up as guidelines during school with topic sentence and 3 supporting details. So, trying to find my own outline might make things a little more difficult for me.
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    Cliché: "I spent [choose one: a summer vacation/a weekend/three hours] volunteering with the poor in [Honduras/ Haiti/ Louisiana] and realized that [I am privileged/I enjoy helping others/people there are happy with so little]." The boring option is a losing option. As Kaylin mentioned, the questions and activities during class helped us avoid the trite topics our minds could have created. Instead, the prompts forced our creative mind to conceive more interesting and more substantial works.
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    While reading this article, I realized i had already looked past one of the most important factors while choosing my own topic to write about. Before reading the article, I was simply searching for a memory of a time that shaped me into the person I am today, or an instance that would impress a college admissions officer, showing them im the type of student that would fit in perfectly at their school. Then in reading the article, i came across: "What do you think college admissions officers are looking for when they read student essays." Even though this may seem like an obvious task, sometimes, it is easy to get caught up in making yourself look good, and completely forget that you're writing must be interesting enough to stand out to an admissions officer more than others. I don't know if my thought process is easy to understand from an outsider's point of view, but this article showed me that it is important to remember that you're writing to not just impress an audience, but also to show them the real 'you'!
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    This article is especially helpful because it gives easy to read bullet points to make sure people don't fall into the cliché trap. It's easy to write about something that would be commonly seen in college essays, such as a time someone volunteered at some homeless shelter and they say they're grateful for not being homeless. This article says you should go into more depth other than concluding with a cliché concept.
Lara Cowell

How to Tell a Story - Smarter living Guides - The New York Times - 1 views

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    This article provides useful tips on how to confidently present a memorable story. Storytelling is essential to our human identity, helping us who we are. And sharing a tale with an audience can be immensely rewarding. But for novices, it can also be terrifying. Fear of speaking in public is very common. A great many of the world's greatest performers have struggled with powerful stage fright. The article aims to help you build your confidence and find your own voice.
Lara Cowell

How to Ask for Help and Actually Get It - 0 views

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    It's an ethos so culturally ingrained in us that it's hard to see beyond: Self-reliance is paramount, and pulling yourself up by your bootstraps to solve your own problems is a matter of character. Of course, that's not quite how the world works. All of us need help from time to time, and the ability to ask is a learnable skill we seldom think about but one that can have a monumental impact on our goals and lives. So, how to ask? 4 tips: 1. Make sure the person you want to ask realizes you need help. Thanks to a phenomenon called inattentional blindness, we're programmed to have the ability to take in and process only so much information, ignoring the rest. 2. Make a clear request. Otherwise your potential helper might fall victim to audience inhibition, or the fear of "looking foolish in front of other people," which can prevent people from offering help because they doubt their own intuition that you need help. 3. Ge specific with your request and make sure your helper knows why you're specifically asking him or her. This will make them feel invested in your success and actually want to help. 4. Make sure the person you're asking has the time and resources to help.
Lara Cowell

Alternative Influence: Broadcasting the Alternative Right on YouTube - 1 views

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    This report studies 65 political influencers belonging to the Alternative Influence Network (AIN): an assortment of scholars, media pundits, and internet celebrities who use YouTube to promote a range of political positions, from mainstream versions of libertarianism and conservatism, all the way to overt white nationalism. AIN's savvy use of YouTube promotes radicalization and adoption of extremist political viewpoints. Content creators in the AIN claim to provide an alternative media source for news and political commentary. They function as political influencers who adopt the techniques of brand influencers to build audiences and "sell" them on far-right ideology. This report presents data from approximately 65 political influencers across 81 channels. These groups uphold a broader "reactionary" position: a general opposition to feminism, social justice, or left-wing politics. Members of the AIN cast themselves as an alternative media system by: * Establishing an alternative sense of credibility based on relatability, authenticity, and accountability. * Cultivating an alternative social identity using the image of a social underdog, and countercultural appeal. Members of the AIN use the proven engagement techniques of brand influencers to spread ideological content: * Ideological Testimonials * Political Self-Branding * Search Engine Optimization * Strategic Controversy
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