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Lisa Stewart

Letters of Note: Dear 8 year-old Teresa - 1 views

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    fun website indexing many moving letters/correspondence
Lisa Stewart

'Thank You for the Light' - Lingua Franca - The Chronicle of Higher Education - 0 views

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    dating a story by its language...sounds like a fun activity
Lara Cowell

Memrise - 0 views

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    Memrise is a British technology start-up that makes vocabulary learning into a fast, effective, and fun game. A million people are already learning on the platform and, with monthly active users growing at 30 per cent month-on-month, it is one of the fastest growing learning tools in the world. Free online learning and teaching site, with an associated mobile app. The language learning modules combine neuroscience principles, fun online-gaming-style leveling-up and leaderboards, and a social community. You can learn a bunch of different languages--200, in fact--from Chinese to Finnish to Arabic to French (Macedonian or Xhosa, anyone?), as well as content in other subjects: math and science, arts and literature... I'll keep you posted on whether it works by trying to learn a new language or several. I did check out the Chinese language component, and it seems legitimate so far... There's also a unit on "Brain and Mind" that would be of use to WRU students.
Lisa Stewart

Save The Words - 0 views

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    fun
Brittney Arakaki

Friday Fun: Paraprosdokian Phrases - 1 views

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    "I haven't slept for ten days, because that would be too long." - Mitch Hedberg
Ellis Akana15

Babies can read each other's moods, study finds - 1 views

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    Baby's communicate through emotions. Fun video of twin babies communicating with babbling (ie secret language of twins).
kellymurashige16

Researchers have found a major problem with 'The Little Mermaid' and other Disney movie... - 0 views

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    Carmen Fought and Karen Eisenhauer, two linguists who have been studying the Disney princess franchise, have discovered that, in the average "modern" Disney princess movie, male characters have three times as many lines as women in Disney princess movies. Though Snow White has a nearly equal split, Cinderella actually features more women, and Sleeping Beauty gives almost three-fourths of the lines to women. On the other hand, The Little Mermaid has 68% of lines delivered by males, Beauty and the Beast males have 71%, Aladdin males have 90%, Pocahontas males have 76%, and Mulan males have 77%. Fun Fact: Frozen has two heroines, but women still have only 41% of the lines.
aching17

Feel more fun in French? Your personality can change depending on the language you speak - 2 views

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    Research now suggest that speaking a foreign language can change your personality. One of the tests they did was having bilingual speakers of Spanish and English write two papers about themselves. The one in Spanish was more of relation with their friends and family, while the one in English was more about their own personal achievements and accomplishments. Professor Ramírez-Esparza explained it more as a way that people see themselves through the norms and "cultural values" of the language they were speaking in. In another test, they found that another bilingual (Spanish and English) person who viewed French people and their culture as "elegant and admirable" felt more "sophisticated and suave," while speaking French.
julianashank20

A Drudge of Lexicographers Presents: Collective Nouns | Merriam-Webster - 0 views

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    This article discusses English's complicated rules for naming groups of animals. One fun example is "an exaltation of larks." The article details the history and madness behind these fun names. It also discusses whether or not these terms of venery deserve entry into the dictionary if they aren't regularly used. What do you think?
Lara Cowell

Pretending to Understand What Babies Say Can Make Them Smarter - 0 views

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    New research suggests it's how parents talk to their infants, not just how often, that makes a difference for language development. Infants whose mothers had shown "sensitive" responses--verbally replied to or imitated the babies' sounds--showed increased rates of consonant-vowel vocalizations, meaning that their babbling more closely resembled something like real syllables, paving the way for real words. The same babies were also more likely to direct their noises at their mothers, indicating that they were "speaking" to them rather than simply babbling for babbling's sake. "The infants were using vocalizations in a communicative way, in a sense, because they learned they are communicative," study author Julie Gros-Louis, a psychology professor at the University of Iowa, said in a statement. In other words, by acting like they understood what their babies were saying and responding accordingly, the mothers were helping to introduce the concept that voices, more than just instruments for making fun noises, could also be tools for social interaction.
Kainoa McCauley

How I learned a language in 22 hours - 2 views

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    Fascinating article on language learning using an app called Memrise. The company's goal: to take all of cognitive science's knowhow about what makes information memorable, and combine it with all the knowhow from social gaming about what makes an activity fun and addictive, and develop a web app that can help anyone memorise anything. Two takeaways for language learning, and acquiring and retaining any subject matter: 1. Elaborative encoding. The more context and meaning you can attach to a piece of information, the likelier it is that you'll be able to fish it out of your memory at some point in the future. And the more effort you put into creating the memory, the more durable it will be. One of the best ways to elaborate a memory is to try visually to imagine it in your mind's eye. If you can link the sound of a word to a picture representing its meaning, it'll be far more memorable than simply learning the word by rote. Create mnemonics for vocabulary. 2. "Spaced repetition". Cognitive scientists have known for more than a century that the best way to secure memories for the long term is to impart them in repeated sessions, distributed across time, with other material interleaved in between. If you want to make information stick, it's best to learn it, go away from it for a while, come back to it later, leave it behind again, and once again return to it - to engage with it deeply across time. Our memories naturally degrade, but each time you return to a memory, you reactivate its neural network and help to lock it in. One study found that students studying foreign language vocabulary can get just as good long-term retention from having learning sessions spaced out every two months as from having twice as many learning sessions spaced every two weeks. To put that another way: you can learn the same material in half the total time if you don't try to cram.
Lara Cowell

Fourteen British Accents in 84 Seconds - 1 views

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    This video clip was sent to me by Punahou English teacher emeritus, Bill Messer, Welshman extraordinaire. A fun listen.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
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