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In Donald Trump's 2005 hot mic conversation with entertainment reporter Billy Bush, he confessed to kissing women and grabbing their genitals without their consent. I've previously noted how Trump, on the campaign trail, will often use the rhetorical strategy of reification (which comes from the Latin word for thing, res, and in this context means "to thingify") as a way to trivialize the humanity, dignity, needs or opinions of those with whom he disagrees. In his defense, Trump employed several rhetorical strategies: denial ("I didn't say that [I sexually assaulted women] at all"); bolstering, a strategy speakers use to associate themselves with something or someone that the audience views positively ("I respect women and women respect me"); differentiation, which speakers use to reframe what the audience already understands (It was just "locker room talk"); and transcendence, or arguing that the issue isn't really that big of a deal (We need to "get on to much more important things and much bigger things").