Asking for Money? Compliment the Donor, Not Your Organization - 0 views
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deborahwen17 on 01 Nov 16This was a really interesting article about how language use impacted the amount of donations received by a hospital. It shows that by complimenting people and using positive adjectives, people will be more inclined to donate money. When trying to do fundraisers, complimenting potential donors and/or speaking to them with positive adjectives will, on average, increase the amount of money raised. In addition, even though many forms of communication are now online, people will be more inclined to donate if you send them a hard copy in the mail.