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"Positive evidence presented in a weak way can make listeners suspicious of a predicted outcome, a finding that can have serious implications for professional persuaders like marketers and politicians."

This was a really interesting article about how language use impacted the amount of donations received by a hospital. It shows that by complimenting people and using positive adjectives, people will be more inclined to donate money. When trying to do fundraisers, complimenting potential donors and/or speaking to them with positive adjectives will, on average, increase the amount of money raised. In addition, even though many forms of communication are now online, people will be more inclined to donate if you send them a hard copy in the mail.

Narratives powerfully persuade humans; pathos can outweigh logos to create believability.

As you can tell from the title, this article looks into why English people say sorry so often. Harvard researchers have found that perhaps the reason why English people say sorry so much is because by saying "sorry" to someone, it is the best way to get them onto your side and persuade them to do what you want. The article mentioned a study where they had an actor ask to borrow someones phone on a rainy day. When he asked the favor directly, he was only successful 9% of the time. However, when he said "Sorry about the rain" before asking the favor, he was successful 47% of the time.

An important area of the field of second/foreign language teaching and learning is pragmatics -- the appropriate use of language in conducting speech acts such as apologizing, requesting, complimenting, refusing, thanking. Meaning is not just encoded in word semantics alone, but is affected by the situation, the speaker and the listener.A speech act is, according to linguist Kent Bach, "the performance of several acts at once, distinguished by different aspects of the speaker's intention: there is the act of saying something, what one does in saying it, such as requesting or promising, and how one is trying to affect one's audience". Speech acts can be broken down into 3 levels: 1. locutionary: saying something 2. illocutionary: the speaker's intent in performing the act. For example, if the locutionary act in an interaction is the question "Is there any salt?" the implied illocutionary request is "Can someone pass the salt to me?"; 3. In some instances, there's a third perlocutionary level: the act's effect on the feelings, thoughts or actions of either the speaker or the listener, e.g., inspiring, persuading or deterring. The Center for Advanced Research on Language Acquisition (CARLA) at University of Minnesota provides a collection of descriptions of speech acts, as revealed through empirical research. The material is designed to help language teachers and advanced learners to be more aware of the sociocultural use of the language they are teaching or learning. These speech acts include: Apologies Complaints Compliments/Responses Greetings Invitations Refusals Requests Thanks