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Lara Cowell

Polari, a vibrant language born out of prejudice - 0 views

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    Polari (also spelt Palarie, Parlary, Palare and various other ways) is a language most commonly associated with gay men (and to a lesser extent lesbians), used in the first two-thirds of the 20th century in British cities that had large and mainly underground gay subcultures. Originally a secret language, passed down via word of mouth, it was a necessity in a world where homosexuality was stigmatized. According to author Paul Baker, "Polari could be seen as a form of anti-language, a term created by Michael Halliday in 1978 to describe how stigmatised subcultures develop languages that help them to reconstruct reality according to their own values."
Kainoa McCauley

How I learned a language in 22 hours - 2 views

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    Fascinating article on language learning using an app called Memrise. The company's goal: to take all of cognitive science's knowhow about what makes information memorable, and combine it with all the knowhow from social gaming about what makes an activity fun and addictive, and develop a web app that can help anyone memorise anything. Two takeaways for language learning, and acquiring and retaining any subject matter: 1. Elaborative encoding. The more context and meaning you can attach to a piece of information, the likelier it is that you'll be able to fish it out of your memory at some point in the future. And the more effort you put into creating the memory, the more durable it will be. One of the best ways to elaborate a memory is to try visually to imagine it in your mind's eye. If you can link the sound of a word to a picture representing its meaning, it'll be far more memorable than simply learning the word by rote. Create mnemonics for vocabulary. 2. "Spaced repetition". Cognitive scientists have known for more than a century that the best way to secure memories for the long term is to impart them in repeated sessions, distributed across time, with other material interleaved in between. If you want to make information stick, it's best to learn it, go away from it for a while, come back to it later, leave it behind again, and once again return to it - to engage with it deeply across time. Our memories naturally degrade, but each time you return to a memory, you reactivate its neural network and help to lock it in. One study found that students studying foreign language vocabulary can get just as good long-term retention from having learning sessions spaced out every two months as from having twice as many learning sessions spaced every two weeks. To put that another way: you can learn the same material in half the total time if you don't try to cram.
Lara Cowell

Scientists identify ROBO2, the 'baby talk' gene - 9 views

A telltale stretch of DNA at a gene called ROBO2 is linked to the number of words that a child masters in the early stage of talking, they reported in the journal Nature Communications. ROBO2 cont...

babies talk ROBO2 child language acquisition

Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
ipentland16

Improve Your Baby's Language Skills Even Before He Says a Word - 4 views

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    Playing a series of sounds to infants can speed up the way they process language and can also predict which infants will have trouble with language as they develop. Researchers concluded that processing language sounds sets up the neural foundation in babies.
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    The way that babies react to certain sounds can indicate their learning patterns and language capabilities later in life.
Lara Cowell

Brain structure of infants predicts language skills at one year - 2 views

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    Using a brain-imaging technique that examines the entire infant brain, University of Washington researchers have found that the anatomy of certain brain areas - the hippocampus and cerebellum - can predict children's language abilities at one year of age. Infants with a greater concentration of gray and white matter in the cerebellum and the hippocampus showed greater language ability at age 1, as measured by babbling, recognition of familiar names and words, and ability to produce different types of sounds. This is the first study to identify a relationship between language and the cerebellum and hippocampus in infants. Neither brain area is well-known for its role in language: the cerebellum is typically linked to motor learning, while the hippocampus is commonly recognized as a memory processor. "Looking at the whole brain produced a surprising result and scientists live for surprises. It wasn't the language areas of the infant brain that predicted their future linguistic skills, but instead brain areas linked to motor abilities and memory processing," Kuhl said. "Infants have to listen and memorize the sound patterns used by the people in their culture, and then coax their own mouths and tongues to make these sounds in order join the social conversation and get a response from their parents." The findings could reflect infants' abilities to master the motor planning for speech and to develop the memory requirements for keeping the sound patterns in mind. "The brain uses many general skills to learn language," Kuhl said. "Knowing which brain regions are linked to this early learning could help identify children with developmental disabilities and provide them with early interventions that will steer them back toward a typical developmental path."
Lara Cowell

In the beginning was the word: How babbling to babies can boost their brains - 2 views

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    The more parents talk to their children, the faster those children's vocabularies grow and the better their intelligence develops. The problem seems to be cumulative. By the time children are two, there is a six-month disparity in the language-processing skills and vocabulary of toddlers from low-income families. Toddlers learn new words from their context, so the faster a child understands the words he already knows, the easier it is for him to attend to those he does not. Dr Anne Fernald, of Stanford, found that words spoken directly to a child, rather than those simply heard in the home, are what builds vocabulary. Plonking children in front of the television does not have the same effect. Neither does letting them sit at the feet of academic parents while the grown-ups converse about Plato. The effects can be seen directly in the brain. Kimberly Noble of Columbia University studies how linguistic disparities are reflected in the structure of the parts of the brain involved in processing language. Although she cannot yet prove that hearing speech causes the brain to grow, it would fit with existing theories of how experience shapes the brain. Babies are born with about 100 billion neurons, and connections between these form at an exponentially rising rate in the first years of life. It is the pattern of these connections which determines how well the brain works, and what it learns. By the time a child is three, there will be about 1,000 trillion connections in his brain, and that child's experiences continuously determine which are strengthened and which pruned. This process, gradual and more-or-less irreversible, shapes the trajectory of the child's life.And it is this gap, more than a year's pre-schooling at the age of four, which seems to determine a child's chances for the rest of his life.
Lara Cowell

Unpacking the Science: How Playing Music Changes the Learning Brain - 2 views

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    This article examines Nadine Gaab's 2014 study which established a connection - in both children and adults - between learning to play an instrument and improved executive functioning, like problem-solving, switching between tasks and focus. The article also cites the research of neuropsychologist Ani Patel, who advances the OPERA theory of music's benefits for learning. Patel notes "music is not an island in the brain cut off from other things, that there's overlap, that's the 'O' of OPERA, between the networks that process music and the networks that are involved in other day-to-day cognitive functions such as language, memory, attention and so forth," he says. "The 'P' in OPERA is precision. Think about how sensitive we are to the tuning of an instrument, whether the pitch is in key or not, and it can be painful if it's just slightly out of tune." That level of precision in processing music, Patel says, is much higher than the level of precision used in processing speech. This means, he says, that developing our brains' musical networks may very well enhance our ability to process speech. "And the last three components of OPERA, the 'E-R-A,' are emotion, repetition and attention," he says. "These are factors that are known to promote what's called brain plasticity, the changing of the brain's structure as a function of experience."
Lara Cowell

American English: Dialect Maps - 1 views

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    Joshua Katz, of North Carolina State University, has developed a program that maps your dialect of American English, based on your responses to 25 questions. Take the quiz and find out yours.
Lara Cowell

Should we tailor difficulty of a school text to child's comfort level or make them swea... - 0 views

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    Article explores the philosophical battle between those who believe in leveled reading--adjusting the difficulty of text to suit the ability of the reader--and those who emphasize the importance of "challenge" by having all students grapple with the same "complex texts." Leveled reading has become increasingly easier with the advent of technology. New-generation leveling tools like Newsela allow every student to read the same story, albeit at varying levels of complexity. "This facilitates the social learning that happens when students engage in a shared discussion of the text," Cogan-Drew notes. Second, digital reading programs can make leveling more discreet, preventing students from being teased or stigmatized for reading at a lower level. Compared to the large numbers emblazoned on the covers of many leveled-reader print books, the computerized versions call far less attention to the degree of competency of their users. At the same time, students using these programs are often given the option of dialing up or down their reading level themselves, supporting the development of their "metacognition," or awareness of their own cognitive abilities. Defenders of leveled reading and the champions of complex texts may share more common ground than they realize, however. Both agree that to become fluent readers, students must read a lot on their own-and such independent reading calls for not-too-easy, not-too-hard selections that look a lot like leveled reading. Meanwhile, both sides also concur that students should be asked to wrestle at times with more challenging texts-but in the classroom, where teachers are available to offer help and head off discouragement.
Lara Cowell

How Music Can Improve Memory - 5 views

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    Information set to music, suggests research, is better retained, as it taps into time- honored strategies that help information stick. Tales that last for many generations tend to describe concrete actions rather than abstract concepts. They use powerful visual images. They are sung or chanted. And they employ patterns of sound: alliteration, assonance, repetition and, most of all, rhyme. A study by Rubin showed that when two words in a ballad are linked by rhyme, contemporary college students remember them better than non-rhyming words. Such universal characteristics of oral narratives are, in effect, mnemonics-memory aids that people developed over time "to make use of the strengths and avoid the weaknesses of human memory," as Rubin puts it. Songs and rhymes can be used to remember all kinds of information. A study just published in the journal Memory and Cognition finds that adults learned a new language more effectively when they sang it.
caitlingreen15

Languages Are Going Extinct Even Faster Than Species Are - 0 views

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    Languages are now dying off faster than animal species, at a rate of losing a world language every two weeks. Researchers have discovered that the primary threat to endangered languages is economic development. It is now considered a global phenomenon.
Lara Cowell

Your Baby's Brain Holds the Key to Solving Society's Problems - 0 views

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    Dana Suskind, a University of Chicago pediatric otolaryngologist, states our exposure to rich language in the first three years of our lives is critical not just for our ability to pronounce long words but for our overall development and success. The 4 Ts are key points for parents and caretakers of small children: 1. Tune in: be interested in what your child is interested in 2. Talk more: talking more, using richer language, narrating your child's day. 3. Take turns: viewing your child as a conversational partner from day one. Babies are born to learn. 4. Turn off the technology: there is no substitute for real live human interaction.
Lisa Stewart

r u talking 2 me :-? - Feature - UCLA Magazine Online - 17 views

  • Of course, most everyone multitasks now, and UCLA experts say it's making us faster, but sloppier; more involved, but less engaged. Tweeting, texting, Googling, blogging — it's actually rewiring our brains, contends Professor Gary Small '73 of UCLA's Semel Institute for Neuroscience and Human Behavior. "It's changing our neural circuitry," he explains, based on his research showing new pathways created in the brains of first-time Googlers. What's left may be a shorter attention span and, especially among the generation raised on technology, a decreasing ability to socialize and empathize, Small says.
  • We're developing multitasking brains, this staccato-kind of thought that jumps from side to side," Small says. But for good or for ill? "Studies show it's for ill. We're faster, but we're sloppier." This is problematic enough for adults, but for malleable young minds, it could mean a lifetime of short attention spans. Studies are connecting multitasking to attention deficit disorder (ADD) and addiction. Despite the gloomy predictions, Small sees real benefits from our ultra-linked society, if we can find the right balance.
Lara Cowell

History of the English Language in 10 Acts - 1 views

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    Interactive timeline of the history of English (spread across 10 different "acts") - includes sound clips (including Beowulf and the Canterbury Tales prologue), English language history, etc.
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    Adding on to Ryan's commentary: For each era, you can click on the different icons and do the following: 1. Read and hear a famous document 2. Get a brief historical overview 3. Linguistic developments 4. New words entering the language 5. A fast fact 6. A pun or riddle
Ryan Catalani

Understanding Babble as a Key to Development - NYTimes.com - 1 views

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    The experimenters argue that a baby's vocalizations signal a state of focused attention, a readiness to learn language. When parents respond to babble by naming the object at hand, the argument goes, children are more likely to learn words. So if a baby looks at an apple and says, "Ba ba!" it's better to respond by naming the apple than by guessing, for example, "Do you want your bottle?"
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