Web Strategy

Now let us again do a quick recap on what are the companies for which local SEO is a good idea? If you want to reach the local consumer base, the local SEO is the ideal solution for you. Since it focuses on a certain geographical area, you have better opportunities to concentrate on the specific needs of that community. This is why the local SEO is a must for a company that sells products to a specific geographical area.

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis hard to deny. Local search results don't play into this scheme. They have variables such as size of the map, and definition of a region's center that combine with trust, a citation, or sometimes what I call "sureness factors" to determine what businesses should be recommended.

The sharecount button for Facebook displays the number of times the current page has been shared on Facebook and allows visitors to share it themselves.

Just a reminder for those searching for niche-related content and inspiration for such content - Google has very deep tools available to help. Google Alerts and Blog Search are fantastic, as are the Books searches, just as examples to get you fired up!

Another Blog Search tool for information and inspiration!

Still Another Blog Search tool for information and inspiration!

What do you think of this? It helps re-purpose existing article and blog content with different variations.

This article-submission stuff *feels* just a little bit grey-hat to me... What do you think?

Dollars are a little tighter this year than last, so learning new ways to stretch marketing dollars is vital. Improving your landing pages so they convert more sales is a dynamite way to boost your Return on Investment (ROI). Here are a few tips for making your landing pages more effective. The goal is to make your landing pages more persuasive, more focused, more complete -- and provide the testing feedback needed to measure the success of your efforts.

Awesome way to check your "personal brand" username availability!

Analyze any text for keyword and keyword-phrase content