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Even though you're not producing written content, what you put down on paper before you record will make all the difference. Let's look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.

Chris Andersons book "Free" - some inspirational thoughts on business strategies.

Anderson's book gives you some inspirational thoughts on successful business strategies. In my case I preferred to listen to the audio book. Here it is available for free as ebook and audio book versions.

Great free tool for creating PDF eBooks out of Word docs and much more.

Quit treating your website like a brochure! You can communicate to your visitors with video, audio, written word, and even in a conversational manner through blogs and discussion forums. If you have the option of communicating so clearly to your visitors … why aren't you?